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Coca-Cola
Thu Sep 02, 2010 at 03:56:21 AM PDT
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I'd like to share one of the more entertaining emails I've gotten with you. For the low, low price of $795.00, Coca-Cola will tell ME how to invest in sustainable agriculture. Wow, I could make a killing off of skyscrapers that grow food vertically! I'm sure that's how we'll all grow food in the future.
And did you know that Coca-Cola has a Senior Manager of Sustainable Agriculture. His name is Ernesto Brovelli and he is "an active player in [Coca-Cola's] global partnership with World Wildlife Fund." Wow. That makes me think even LESS of the World Wildlife Fund.
And if that ain't enough, there are a few speakers from Wall Street banks! Ooh, just the people I trust for good advice. Tell me, J.P. Morgan, how can we sustainably grow food to feed the world and make a huge profit off of it at the same time?
The email's below, for your amusement. Also, if you check out the agenda, you'll notice that Anna Lappe is among the speakers. Hopefully that means that we won't have to fork over $795 to find out what goes on at the event. Cuz honestly, I am DYING to hear what Coca-Cola has to say about sustainability.
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Sun Nov 08, 2009 at 21:42:08 PM PST
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The American Beverage Association spent a total of $7,550,000 on lobbying during the Third Quarter of 2009, making them the #2 top spender on lobbying during that time period. Who is the ABA, who is lobbying on their behalf, and what are they lobbying for (or against)? Join me below for details...
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Wed Jan 28, 2009 at 18:17:11 PM PST
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Bring up mercury on a listserv of foodies and you'll receive a wide range of opinions in response. That's exactly what I did this morning, with a question prompted by Curtis Abbey, who asked whether the amount of mercury found in the high fructose corn syrup was really a big deal.
After all, canned albacore tuna has an average of .353 ppm (parts per million) mercury, whereas foods containing HFCS tested only as high as 350 ppt (parts per trillion). The tuna has over 1000 times more mercury than the HFCS.
The discussion continues below.
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Fri Jan 23, 2009 at 13:00:00 PM PST
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Nothing makes me happier than seeing this headline: FDA Bursts Bubble on Diet Coke Plus Nutrient Content Claim. Long story short? The FDA says Coca-Cola cannot use the word "Plus" as a health claim because it's a carbonated beverage. Apparently the FDA looks down its nose at fortified "snack foods such as carbonated beverages." Thank goodness! I quite agree! My favorite part of the letter the FDA sent Coca-Cola is this:
You should take prompt action to correct these violations. Please respond to this letter within 15 days from receipt with the actions you plan to take in response to this letter, including an explanation of each step being taken to correct the current violations and prevent similar violations. Include any documentation necessary to show that correction has been achieved.
Ha! And if that ain't enough, CSPI is going after Coca-Cola with a class action suit for their fraudulent health claims on Vitamin Water. In their words: "vitamins + water + sugar + hype = soda - bubbles."
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Sat Aug 02, 2008 at 15:52:33 PM PDT
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I'm sure this is not news, but for what it's worth, check out this article: Marketing To Kids: FTC, CBBB Weigh In With Reports. Headlines in every major newspaper screamed about the $1.6 billion advertisers spend marketing junk to kids. But - to be fair and balanced - they quoted from the other report published this week. You know, the one from junk food companies congratulating themselves for self-regulation.
The bottom line on the two reports: CBBB concluded that the voluntarily participating F&B companies are indeed complying with their pledges. The FTC, while making several recommendations and stressing that it will continue to monitor the situation closely, referred to progress on the self-regulatory front and did not advocate federal government intervention at this time.
During the press conference releasing their results, FTC officials stated that for the time being, they would "like to see how the self-regulatory process is working" in terms of F&B companies adhering to their CFBAI pledges and adopting the FTC's recommendations. They added that the self-regulatory process "is not yet fully implemented" by companies, and must be implemented "over a period of time."
Big Food's PR spin is making me dizzy. I think I just threw up in my mouth a little.
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