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There's a New Blogger in Town: Monsanto!

by: Jill Richardson

Tue Mar 31, 2009 at 14:46:18 PM PDT


Well, well, well. Monsanto's got a blog. The Ethicurean just announced it and Monsanto replied. What did they have to say?

It's amusing that everyone thinks we launching a big budget PR effort to fund a facebook presence (free), twitter stream (free), blog (practically free).   The reality of it is that a small group of employees, (Yes, PR people, imagine that, communications people communicating!), who thought we should be part of the online dialog.   The anti-Monsanto crowd seems to feel threatened by this.   We felt it was important to start offering counterpoints to some of the more factually challenged assertions about us being spread online.   We're working on addressing them one by one, as we can.   Some, like the milk labeling story and claims we harass innocent farmers, have already been addressed.   Overall, our goal is to challenge misinformation, and if our critics are interested in trying to resolve the issues between us instead of name calling, we welcome the dialog.  If you spend any time at our blog, you'll see that we stand by this by allowing all comments that don't violate our fairly lenient policy. If you don't want to hear what we have to say, that's fine too.  It's not like we're intimidating or coercing websurfers to read our blog.
Chris Paton
Social Media Manager
Monsanto Company

OK, Monsanto, you want to play in our game?  

Jill Richardson :: There's a New Blogger in Town: Monsanto!
First of all, I wasn't going after the "big PR budget" but since you mention it - what do you pay your staff? Because the rest of us bloggers work for free (except for the lucky ones who might get a few bucks for their work). Your PR budget isn't going to set up free Facebook pages, no doubt, but it IS going to pay the people who attract "fans" to the page. Aside from that, though, here are a few questions I've got:

1. As a member organization of the Mid America CropLife Association, how do you feel about MACA's assertion that Michelle Obama's organic garden made them "shudder." (Update: Monsanto sent a lobbyist to the TX state leg when TX was forming some sort of organics advisory board. This lobbyist was very vehement that the bill COULD NOT make any inference that organic was better than conventional.)

2. What was your role in killing the Montana seed bill last week? I would think that if you aren't in the business of intimidating and suing farmers then the bill wouldn't be a threat at all to you.

3. How many sustainable food activists have you sent your lawyers after? I can name one two. Why do you do this? If you're not the bogeyman, would you mind calling off your dogs and let activists participate in democracy as is their right?

4. What was your involvement in forming AFACT - American Farmers for the Advancement and Conservation of Technology - a group that has gone around the country trying to ban rbGH-free labeling on dairy?

5. Why do you sponsor or contribute resources to misleading studies about your products, such as this one (sponsored by Cornell, with a Monsanto employee working on the study) or this one (sponsored by Monsanto)?

I've got other questions but we can start with those. Please limit your answers to facts - bloggers tend to have pretty good bullshit detectors.

UPDATE: I just got back from a hike and I thought up a few more things I want answered:

6. What was your role in preventing the 2 reporters at Fox News from reporting on rbGH? Did you also have a hand in getting them fired?

7. Recently we saw a headline that biotech companies prevent independent research of their GM seeds. What is your participation in this?

8. Why did you sue a Canadian farmer when his fields became contaminated with your GM canola genes? As one blogger put it on DailyKos, this is like a computer hacker suing you for stealing their code after your computer gets a virus.

9. What about the threatening behavior of your "seed police"? For example, in the Vanity Fair article "Monsanto's Harvest of Fear" or in this article, this article, or this article.

10. Why did Monsanto sue a Maine dairy because it labeled its milk as free of artificial growth hormones?

I'd love to pick on Syngenta, Bayer, and other biotech companies instead but most of the bad stories that reach my ears tend to be about Monsanto. Why is that?

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Cool! I can be a troll now! Yay! (4.00 / 11)
I'll go straight on it!

Sic Transit Gloria Locavore!



Be sure to give us the links (4.00 / 8)
so we can rec you up!

The most remarkable thing about my mother is that for thirty years she served the family nothing but leftovers. The original meal has never been found. -- Calvin Trillin

[ Parent ]
They don't even have recs there (3.89 / 9)
I commented a few times and I'll see if it gets past moderation.

Vote for yourself at www.ni4d.us!

[ Parent ]
No recs?? (4.00 / 6)
Well, there goes the Troll Mutual Support Society.

I have succumbed to the Twitter craze. @Omir55

[ Parent ]
It's a wordpress blog (4.00 / 3)
Nothing fancy like these newfangled soapbloxes.

Vote for yourself at www.ni4d.us!

[ Parent ]
that was my first reaction (4.00 / 7)
"What fun!!!" Can we haz sockpuppets and everything??


"If God were to appear to starving people, he would not dare to appear in any other form than food." - Mahatma Gandhi

[ Parent ]
Let's see how long this stays up (4.00 / 9)
Bloggers tend to not pull their punches, and other organizations who bought into the "Let's start a blog, all the cool kids are doing it" without a clear idea of how rough-and-tumble Blogistan can be have taken down their blogs fairly quickly. I don't remember specifics, but I think early on WaPo backed off of some of its blogging (at least for a while) when people started asking questions they didn't really want to answer -- never mind the run-of-the-mill trolls that run amock inside the tubes.

If they stay with it, good on them, but they'd better be prepared for the bad as well as the good. Some organizations can take it; some can't.

I have succumbed to the Twitter craze. @Omir55


good comment (4.00 / 6)
Probably not good to just whack them; more like set them up by playing dumb and then luring them into traps.

More fun and better practice, too.

"If God were to appear to starving people, he would not dare to appear in any other form than food." - Mahatma Gandhi


[ Parent ]
Or see if you can slip one past their noses (4.00 / 4)
Something like this:

Places where farming is important:

Montana
San Francisco
Tokyo
Israel
Evanston
Illinios

I'm not all that good at the playing dumb part.

I have succumbed to the Twitter craze. @Omir55


[ Parent ]
well, they ARE moderating comments (4.00 / 6)
and if any of our comments get blocked by the moderators, I'd recommend posting 'em here :)

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
Well here's what one can do if they start doing that (4.00 / 5)

Start up a blog (they're practically free!!) which looks similar in style to theirs but you give it the adbusters treatment and start posting all of the questions that don't make it past moderation or that they won't answer. Then you publicize that blog as the Monsanto counter blog and do all the technical stuff (which I'm not an expert on) so that it appears near it if someone googles their blog.  Guaranteed it will drive them nutz because in order for them to combat it they'll end up having to deal with the Streisand Effect and spend time trying to 'control the message'.  For them it's a potential PR nightmare in the making.  

[ Parent ]
LOL too funny.... (4.00 / 5)

I just looked at it. It's just a basic wordpress blog in a basic style. Way, way, way too easy to copy and do this.

I wouldn't be surprised if more then a few counter blogs pop up really soon. I'd be willing to place money on it.  


[ Parent ]
You Might be "Over the Moon" for Harkin... (4.00 / 5)
But check this link out and look at his #3 campaign funder.

He's always been kind of a mixed bag, some of his compromises have been really hard to swallow. Makes me wonder if those "compromises" were actually bought and paid for?

AAF?  Whaddya mean "NOW I can be a troll"? Oh, never mind, cheap shot, but I just couldna resist.


On Second thought.... (4.00 / 5)
Check out this cool job listing:
---------------------------------------------------
Monsanto values diversity and is an equal opportunity affirmative action employer.

Department:  Manufacturing/Seed Production
Title:  Seed Technician
Req Number:  mons-00010004
Location(s):  Oahu   HI            

Responsibilities:
1. Assists site personnel in the accomplishment of assigned Functional Jobs which may include:Field Work, Green Sorter, Dryer Operator, Packaging, EquipmentOperation, Sprayer Operation, Receiving/Sampling, Field Inspections, Shelling, Planting.
2. Actively participates in Monsanto ESH Safety Program.
3. Fills out reports and records as directed.
4. Performs minor mechanical repairs as needed.
5. Perform any other tasks as assigned by Site Management.

Required Skills:
Required Skills/Experience:
Safety mindset must come first. Ability to work indepentantly and as a member of a team is a must. Willingness to learn new aspects and operations of the seed business. Valid Drivers Licensce required with ability to achieve a CDL. Basic mechanical knowledge of equipment is necessary.

Desired skills/education/experience/attributes:
High school education with an agricultural background preferred. Advanced training in college or trade school is desirable. Prior farm equipment operation desirable.
-----------------------------------------------------
Wow, work on Oahu. I have four grandcritters living there at present.  Be nice to be close to them, and just think of how badly I could gum up the works...

I think I could learn to work "indepentantly", and I do have a commercial driver's "Licensce".

Also, despite the fact that I only have a 9th grade formal education, I can spell and type better than the person who put that particular job req online.

Of note concerning Monsanto, I worked summers back in the day for Holden Foundation Seeds in Williamsburg, IA, which Monsanto bought up in the 1990's, including every bio patent they had.  They handed a check to this little old redneck farmer dude for one billion dollars.  He did give every long time employee a truly decent bonus, however.  

BTW-I just pulled weeds and detasseled the corn when I was a kid, I didn't get a cent.


[ Parent ]
I prefer (4.00 / 2)
to work unrepentantly myself.

"If God were to appear to starving people, he would not dare to appear in any other form than food." - Mahatma Gandhi

[ Parent ]
I like the new heading (4.00 / 7)
Very nice!

Vote for yourself at www.ni4d.us!

I looked at it (4.00 / 6)
shitty blog, you can't register. Be interesting to hear how quick the censors are to act.

"If God were to appear to starving people, he would not dare to appear in any other form than food." - Mahatma Gandhi

threatened?? (4.00 / 6)
Monsanto thinks the anti-Monsanto crowd feels threatened by them? Get a life, Monsanto has always felt threatened by anything that went against their bottom line. Profit is all they know and if suing a Canadian farmer because his fields got in the way of their seed, well, so be it.

I remember before rBGH was approved by FDA Monsanto had a big booth at the World Dairy Expo in Madison WI. This was probably late 80's early 90's. They had a troop of young men and women, nice suits, short skirts, to pull all the farmers (male and female) in and tell them how rBGH was the best thing they could possibly use to really make the big money in dairy farming,

Family Farm Defenders had a booth down the aisle and about every half hour, like clock work, a group of young Monsanto acolytes would drop in on the FFD booth to harass and ridicule anyone who was not an adherent of their "progressive" way of farming.

Well, Monsanto is still around, (as is rBGH although Monsanto sold it off recently,rats abandoning a sinking ship?) but so are those farmers and consumers who didn't buy the idea that there was a chemical or hormonal fix for everything.

I'm sure the budget for PR and spin is lavish, so the stories and excuses will be as well.


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