| Update: Well, apparently, PETA is NOT behind it. So I'm still not sure if it's serious or a joke.
I had a new ad submitted for this site. For the first time, somebody decided to go for my "premium" spot at the top of the page - $30 per week instead of the $15 that the
two three ads you currently see cost. Off I went to approve the ad. I wanted the cash. Oh, believe me I wanted the cash. I almost didn't even look at the ad before clicking "Approve." But, what the hell, I decided. So I looked.
The ad was from CyClone Dairy ("Perfect Cows. Perfect Milk.") The site promises a brand of milk entirely from cloned cows. Was it a joke? I wondered. It had to be. How could it not be a joke? I went to their website and clicked around every single page, looking for proof - some form of proof - that they were a joke. Nothing. Nada.
This website is SO over the top. The argument is that they pick the very best cows, clone them, and thus guarantee the very best milk. They even add that products of clones don't have to be labeled, so if you want cloned milk you NEED to buy from CyClone. Ohhhh boy. I'm going to be ringing up Michael Hansen at Consumers Union to get his take on this first chance I get.
From the site:
Q:Are there any ethical issues about cloning?
Best cows or not, nature never intended we strip genetic diversity out of a species. The Irish potato famine will show you that. Meiosis is one of the most brilliant creations nature gave us, and here we are, throwing that away.
A Google search came up with a piece by Food and Water Watch criticizing CyClone. One vote there for "It's not a joke." Then I looked to see who submitted the ad. An international PR firm called Edelman. "The 2009 PR Agency of the Year." I'll say. What really convinced me that this wasn't a joke, though, was a memory from BIO 2008, the international biotech convention I attended last year. In their panel on "New Media," the biotech folks were showing off a website they made about the beauty of cloning, admiring how it showed consumers how normal and beautiful cloning can be. Boy oh boy. These people are for real, aren't they?
Needless to say, I rejected the ad.