Children are seeing fewer sugary, fatty foods advertised on TV, but unhealthy fare still makes up the bulk of food commercials they see, a new study suggests.
What's more, researchers found, children were actually seeing more fast-food commercials in 2009 compared with six years earlier.
The study, reported in the Archives of Pediatrics & Adolescent Medicine, was aimed at gauging the effects of a voluntary food industry program called the Children's Food and Beverage Advertising Initiative (CFBAI).