Dear [Journalist-who-we-think-is-really-stupid],
Are you ready to show that STOVE TOP Everyday Stuffing Mix "tops" the potato?
STOVE TOP Everyday Stuffing Mix is challenging families to escape the same old, boring potato routine through a contest held by Technorati Media - you could win a $100 American Express gift card!
What We Want You to Write About
We're inviting the blogosphere to participate in a contest to create humorous posts about how potatoes are a boring alternative to STOVE TOP Everyday Stuffing Mix. By providing creative, funny and memorable content that takes a jab at potatoes as "boring," we want to encourage families to consider STOVE TOP Stuffing Mix as an everyday and easy-to-make side dish alternative to instant potatoes. STOVE TOP Stuffing Mix is so "un-boring" it's the "un-potato!"
With its everyday meal appeal, delicious taste and easy prep, STOVE TOP Everyday Stuffing Mix is the perfect side dish solution that complements meat and vegetables alike. Each serving from the convenient STOVE TOP Everyday Stuffing Mix flex canister takes just two minutes to prepare in the microwave - no extra pots or dishes to wash. The STOVE TOP Everyday Stuffing Mix canister is re-sealable, so you can make as little or as much as you need, as quickly as you need it.
Examples:
- An image and story of a talk show host potato that has put its guests to sleep
- An image and story of a potato totally underdressed in it's plain old skin for an event
- Showcase kids talking about how boring potatoes are and how they love STOVE TOP Stuffing Mix
- Showcase how potatoes don't cut it - they're so worthless to eat - doorstoppers, brick-fixes (spoof on home entertainment show sponsored by Stove Top)
Seriously, the more creative your posts and images are (as well as appropriate and non-offensive) the better! If it helps, think of the type of humor found in The Onion (http://www.theonion.com/) and incorporate that style of comedy into your story.
All you need is your sense of humor (and we know bloggers have the best sense of humor in the world!)
Post Requirements For Contest
- At least 200 words with your "story" about the STOVE TOP Stuffing Mix being the "HERO" over the BORING POTATO.
- At least one image and/or video about your BORING POTATO or STOVE TOP Stuffing Mix.
- Include An outbound link to: http://www.facebook.com/stovetop?sk=app_172727006112120 mentioning the STOVE TOP Stuffing Mix campaign.
- Include the following tag in your post - #unpotatofest
- Post a minimum of one Facebook update, a tweet, or an upload to YouTube (if applicable) to promote your post.
- Video stories about your potato or STOVE TOP stuffing as the "hero" are highly encouraged, though not required.
- Submit your entry by 4/26/11 at: http://bit.ly/fX9q1c
Looking forward to your creativity and good luck!
Scott Lyon
Blogger Outreach Manager
Technorati Media
Official Contest Rules: http://technorati.com/stovetop-unpotato-contest
Hmm, make it funny. Well, I'm told I have a dry sense of humor, so maybe this won't be as funny as The Onion. But I thought it would be funny to tell y'all about this lame little contest and then to share what's actually in Stove Top Stuffing Mix. And lucky for me, I live right across the street from a grocery store, so it was quick and easy to walk over there and find out.
As you can see, the top ingredients are:
- Flour
- High Fructose Corn Syrup
- Dried Onions
- Salt
That's basically what you are buying when you purchase this product. The rest is all less than 2%:
- Partially hydrogenated soybean and/or cottonseed oil
- Cooked chicken and chicken broth
- Dried carrots
- Yeast
- Hydrolyzed soy protein
- Dried celery
- "Spice"
- Dried parsley
- Caramel color
- Natural flavor
- Yeast extract
- Sugar
- Turmeric
- Chicken fat
- Disodium inosinate
- Disodium guanylate
- Artificial flavor
- BHA
- BHT
- Propyl Gallate
- Citric Acid
Yeah, so what was that thing Michael Pollan said about not eating anything with more than 5 ingredients? This stuff is basically refined white flour, HFCS (and a little sugar), salt, dried onions, MSG, and artificial colors, flavors, and preservatives, plus a tiny bit of dried veggies and cooked chicken thrown in for good measure.
So, as for that boring old potato (ingredients: potato), I think I'll be having that for dinner instead. And there's nothing boring about the potatoes I just planted. I got several varieties, including blue, purple, and red ones, plus French Fingerlings (which have a pretty little pink star in the middle of them) and my favorite, German Butterballs (which look boring but do not taste boring!). When it comes to lists of ingredients, there's something to be said for boringness.
(Did I meet the contest requirements?
- At least 200 words - check
- At least one image - check
- Included tag #unpotatofest - check
- Post one Facebook update, tweet, or YouTube - this site automatically will tweet this, so check
- And no video, but it's not required.
Great! I'm gonna go enter this now! Oh, I hope I win that $100!) |
