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A New Rant on Whole Foods

by: Jill Richardson

Sun Sep 21, 2008 at 21:22:22 PM PDT


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In an email exchange this week, I debated a fellow foodie over the reasons to focus on getting Whole Foods to become more local, sustainable, etc. I gave him my wish-list for Whole Foods in terms of increasing their sustainability as a business. I figured it might be worthwhile to share that wish-list here.
Jill Richardson :: A New Rant on Whole Foods

1. Get rid of bottled water and educate customers why tap is better. Continue selling the filtered stuff in the large reusable containers.

2. Make sure the plastic they use for containers is recyclable (where I am it's not)

3. Use only the biodegradable disposable silverware (they have some right now at my location but most of the stuff is just normal plastic)

4. Offer a discount for bringing in your own reusable mug. Can combine this w/ selling mugs made of recycled plastic perhaps + an education campaign.

5. Stop using the individual serving packages of ground coffee for the in-store brewed coffee. Instead have large bags of beans and grind them as needed to brew coffee - less wasteful w/ packaging.

6. Give leftover food that is still good to shelters or food pantries. (they don't, besides some breads that were baked that day - they compost it)

7. Quit freaking selling conventional food.

8. Quit selling food from China.

9. Quit selling produce grown in the southern hemisphere. When it's out of season, it's out of season, dammit. This goes especially for oranges bc when navals are out of season in the US, valencias are in. You can have year round oranges wo bringing them up from S. America. (I've seen them carry S American navals in the summer when local valencias were available).

10. Quit selling ANY unsustainable and/or mercury/PCB-laden fish. I'd have to look @ what they do have but farmed atlantic salmon needs to go away (PCBs, bad environmental effects) as does swordfish (mercury, overfishing) although I can't remember if they sell that.

What do you think? Is there hope for Whole Foods? Should we focus on them? I'd prefer to use them as a halfway house for consumer awareness, hopefully just a stop for people along their way to signing up for a CSA or finding a nice farmers' market.

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I have... (4.00 / 2)
something to say here on this, but unfortunately I have to finish up my laundry in like 5 minutes and then run down the block to meet somebody for drinks and dinner...

I'll post my thoughts here when I get back then, and also a diary (or two or nine...).

:)

Sorry to hear earlier about your unemployment, but maybe for a little while at least that means you can stay up late with me...

:)

"The essence of the independent mind lies not in what it thinks, but in how it thinks." - Christopher Hitchens


oh, don't be sorry (4.00 / 2)
I quit. I'm thrilled about it. Just so long as I don't go broke in between now and my next paycheck.

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
Well here's to hoping... (4.00 / 2)
that next paycheck comes very soon.

It's not really "food-related", but if you want I can definitely post something here about my experiences earlier this year transitioning from an abusive temp agency to real employment.  Your call...

And fwiw, you've got a real true friend here and you'll never go "broke" Jill.  If need be, I'll hitchhike my damned way down to you to deliver fresh home-cooked food to you if you ever need it...

:)


"The essence of the independent mind lies not in what it thinks, but in how it thinks." - Christopher Hitchens


[ Parent ]
hahaha you are TOO nice! (4.00 / 2)
I think I might have a job. That is to say, I don't really know how this all works BUT I signed a thing with a consulting company saying I will start on or before 10/10. So I think that means PAYCHECK. I just don't have a client yet, which means I don't have a date to start showing up to work or a place to show up to. And until I get the client sorted out, I'm not really considering this a solid job when it comes to planning my finances.

Glad to know I've got such a good friend in PDX though. I hope I can come up there and buy you a local beer one of these days. Just gotta get the goddamn book finished!!!

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman


[ Parent ]
I Promise To Keep This Short (4.00 / 3)
since it's gettin late here and some of us have to submit to overlords in the morning.  If you think it would be useful for me to expand on any of these, I can do so in the coming days.

Here are some thoughts from your resident cynic/skeptic, playing devil's advocate for things to keep in mind here.  As far as I can see, I'm pretty much in agreement with these ideas, so if any of this comes across as unduly critical, that's not my intent.

Overall, remember that Whole Foods is a public company, which means that management, under the auspices of the board of directors, has a fiduciary duty to maximize shareholder value, subject to a certain amount of business discretion, but only within "reason".  This means that it gets very hard to undertake any change that could result in a long-term loss of revenues (such as eliminating profitable product lines like bottled water, conventional foods or produce out of season) or increase in costs (recyclable plastics, biodegradable silverware, etc.).

Recognize also that some ideas might not really be feasable nationwide, such as not importing foods from South America:  transportation costs (and the related food miles issue) may make bringing smaller loads from across the country worse in some instances than larger shipments from another continent.

Additionally some of their programs might be local only, such as not giving leftover food away -- for example, in NYC, Whole Foods is one of the major partners for City Harvest, to which they've donated ever since opening their first stores here.  It's entirely possible that some localities might have health laws that restrict against giving away food after a certain date or a day after it was prepared.

I know it seems like I'm being deliberately difficult, but I'm simply trying to ensure that we have fully anticipated potential bumps along the way.


no, you're entirely right (4.00 / 3)
and actually Whole Foods is managed on a regional basis to a large extent and I have observed differences between regions quite often. There are also certainly differences in state laws from place to place. In TX they gave free samples of booze. Here they do $10 wine or beer tastings monthly but no freebies and I believe there is a legal basis for that.

Re: giving food to homeless shelters - they do that SOME here. They give away the bread that is baked that day. But the rest of the stuff goes in the compost - even pastries that were baked same day. They cited liability in the case of a lawsuit as their reason for not giving more to the hungry when someone asked them about it in a training. The other reason they don't let even employees take home the leftovers (at the store where I was) is because you'd have employees baking 6 pizzas 20 minutes before the store closed if you allowed that, so they could be like "Whoops, leftover pizza!" and take it home for themselves. When I worked there, I snuck quite a bit of pastries and bread out of the store (stuff that would've gone to compost otherwise) to give to homeless guys in the park.

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman


[ Parent ]
I've always been a little torn (4.00 / 3)
Whole Foods started in Austin and of course now, they're everywhere. When they redid their facility I had mixed feelings because I didn't want it to take away business from my local co-op. Then I realized I could shop at both and I wouldn't be ignoring my principles. However, shopping at Whole Foods has become somewhat of a fashion statement and you applaud them when they give some of their proceeds to local nonprofits, or host sustainable cooking demos, but it still pisses me off to see all those dead fish that aren't healthy for consumers, bad for oceans, and cruel to fish.

And I'll give a shout out to United Farm Workers and UFW supporters for petitioning Whole Foods to develop higher standards for the treatment of workers at their supplier facilities, like a humane treatment rating system.

If you don't have it in you to grow your own food, shop at co-ops or farmers markets whenever possible, and make sure that all consumers know shopping at Whole Foods should be part of a green lifestyle, and challenge this corporate entity whenever they aren't with the times!


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