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Consumers Regain (Some) Sanity

by: Jill Richardson

Tue Sep 16, 2008 at 12:38:10 PM PDT


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Believe it or not, high food prices and economic recession have resulted in at least one good thing: consumers are ditching their bottled water habits!

Sales of bottled water go flat as consumers return to the tap

The ubiquitous plastic water bottle, long the bane of environmental campaigners, is being ditched by consumers in Europe and the US as incomes slump and people return to the tap for a free drink.

Sales of the world's best-known brands, including Aquafina and Volvic, have tumbled in some countries as weakening economies take a toll on household incomes and consumers become more concerned about the environmental impact of throwing away the plastic packaging of a liquid that can be drunk for free.

In the US, where bottled water consumption is higher than in any other country, supermarket sales are at their slowest rate since bottled water became popular a decade ago.

Total sales volumes are up just 1 per cent this year (including recently popular brands such as Glaceau that contain added vitamins and fruit infusions), according to US soft drinks newsletter Beverage Digest. This compares with growth of 11 per cent over the same period last year, and more than 21 per cent in 2006.

Jill Richardson :: Consumers Regain (Some) Sanity
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I received a report about (4.00 / 3)
the quality of my own tap water. I read the report and was pleasantly surprised. San Diego's tap water tested very well in every category, with the exception of a handful of test sites that had some lead (attributed to the plumbing).

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

What Would Also Help (4.00 / 3)
curb our silly consumer tastes for bottled water would be if more states enacted bigger, better bottle bills.  Such bills would expand required deposits to bottles containing non-carbonated drinks, including water, sports beverages, iced tea/lemonade, fruit juices, etc.  Most states that have deposit laws enacted them more than 20 years ago, in an era where those non-carbonated products were just a small fraction of the overall market (and bottled still water was a rarity, not having really gained any traction in the U.S. market until the 1990 Perrier recall).

Sadly, the effort to pass such a expansion in New York died in the (GOP-controlled) State Senate this June.  The Bottle Bill Resource Guide has information on bottle bills around the country, including current campaigns to set up new laws or update those already in existence.

Most of the time, in most locations, bottled water is an unnecessary waste of resources and exists mostly for its own cachet; subjecting the bottles to deposits would hopefully restrain its use somewhat.

Removing bottled water from the shelves and menus of healthy-oriented food stores and restaurants would also be a step in the right direction.


What gets me is the nickle (4.00 / 1)
when I was a little boy and the soda companies wanted the bottles back the deposit was the same on a family sized Coke or Pepsi.

All these years have passed and all of that inflation but it is still five cents.

Getting a deposit on water is important but getting the price up where people will be bothered bringing them back is what I think really matters.

The compactor room in my building is filled with plastic bottles every day. Not even the porter who is dealing in bulk thinks it is worth the effort.  


[ Parent ]
Wow, that brought back some old memories (4.00 / 1)
I bought a lot of comic books when I was a boy (they were twelve cents in my prime boyhood) with money made from scavenging bottles and turning them in for the deposit.  Five cents was good money back then!

[ Parent ]
Seltzer water is my weakness (4.00 / 1)
Water? I just drink tap, and never carry it around with me, as I have a fairly camel-like constitution.  My favorite beverage is orange juice, which comes in cartons.

But I also love seltzer, and I hate all those plastic bottles I use up.  I often fondly recall the months I spent in Buenos Aires in the late 80s, when cafes, bars and restaurants all offered glass siphon bottles of seltzer on the menu.  It seemed so festive having that big bottle, and squeezing the handle to shoot some out into your glass with that loud "whooooosh!"

There are ways to do your own seltzer water (this New York Times article details a number of options), but they aren't quite as convenient as those plastic bottles, and perhaps not as cheap, or at least require a bit of an initial investment.

It would be nice to lower my environmental footprint around this particular favorite of mine.

And I also really need to work on my love of long hot showers...


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