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Mexico Diaries: Day 2 Part 1 - Breakfast and Ecotienda

by: Jill Richardson

Wed Jul 21, 2010 at 06:00:00 AM PDT


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This diary series is about my trip to Jalisco, Mexico to research agriculture among subsistence farmers and the economic pressures here to immigrate to the United States (legally or otherwise). Today's installment is divided into two parts. The first is about our Mexican breakfast at the green hotel and a trip to a Mexican Ecotienda (Eco-Store). The second will be about a meeting with the Ecological Collective of Jalisco.

Previous diaries in the series:
Day 1: Arrival in Guadalajara

Jill Richardson :: Mexico Diaries: Day 2 Part 1 - Breakfast and Ecotienda
My second day in Mexico started early when I woke up itching. I woke up several times, and each time to several new mosquito bites. My idea to raise money for this trip by asking people to pledge $1 per mosquito bite was a good one. I'd be up to $10 per person already. Word got out among the mosquitoes that "sangre sabroso" (Tasty Blood, which should have been my Spanish name) has arrived in town. And either the lemon and eucalyptus essential oils mixed in with jojoba oil that I was advised to bring as an insect repellent doesn't work, or I made it wrong. At least I'll have very nice skin from all of the jojoba oil by the time I get home.

My room mate, a PhD student studying agriculture and development at Texas A & M, and I woke up an hour before breakfast and decided to go out looking for Sanborns, a Mexican chain store that sells everything. She wanted coffee, and I wanted to snoop around the store to see what they had. Interestingly enough, they had quite an array of tobacco pipes for sale, very nicely presented in a glass display counter. They also had a bakery with Disney and Barbie themed children's cakes, tons of Mexican pastries, prominently displayed Twilight books in both English and Spanish, and plenty of Toy Story 3 stuff. (Bill Maher recently said that with all of the advertising for Toy Story 3, it better give him a real Buzz and a real Woody.)

I purchased Bonafont brand bottled water (a Mexican brand). They also had Evian, and I've been told to look out for Ciel because it's really Coca-Cola. It's pretty tricky of Coca-Cola to pick a Mexican brand name that sounds so close to the Mexican word for "sky" or "heaven" (cielo). But it's no surprise, given that the name Coca-Cola picked for itself in China is Kekoukele, meaning "tasty and fun" in Mandarin.

Then we went back to the hotel, or at least tried to. I was lost. My room mate says she wasn't, but after several wrong turns I insisted we ask for directions to the McDonalds, the only landmark I knew of to locate our hotel. It disgusted me that our hotel was on the same street as a McDonalds, and it disgusted me more to be an American in Mexico asking directions to go there.

When we got back, we joined our group for a huge treat - breakfast. I ordered "avena" (oatmeal) and then listened as the waitress said what sounded to me like "bla bla bla leche bla bla bla fruta bla bla miel" and then nodded and said "Muy bien, gracias," having no idea what to expect but hoping it would involve oatmeal with milk, fruit, and honey. I hope my grip on the Spanish language improves some day soon!

We were also offered the choice of fresh-squeezed orange, grapefruit, or carrot juice, eggs any style, chilaquiles, refried beans, yogurt with granola and fruit, and toast with jam (including a mango jam made with the hotel's own mangoes). I had a hard time saying no to any of it. In the end, I ordered toast with jam, both red and green chilaquiles, refried beans, and oatmeal.


Mangoes that fell off the tree


The mango tree we ate breakfast under


My chilaquiles and beans

When the choices of juice were offered, one woman asked for coffee. The waitress said they only had Nescafe. I find it incredibly ironic and sad that in Mexico - a country that produces some of the finest coffee in the world, coffee that is easily available all over the United States - they only had Nescafe, even in a hotel that serves exclusively organic food. And it's not because Mexicans don't drink coffee. There are any number of coffee places within a few blocks of our hotel, including a Starbucks.

As you can imagine, I ordered a ridiculous amount of food. The oatmeal came out first. It was rolled oats, served kind of soupy, with a heap of papaya on top. I hate papaya so I picked it off and gave it to the woman next to me. Then I mixed some of the strawberry and mango jam into the oatmeal to make it more palatable so I could get it down. I eat oatmeal every day at home and it's one of my favorite foods, but this oatmeal was flavorless.

The toast, on the other hand, was delicious. So were the jams. And the beans. And the chilaquiles (fried tortillas topped with salsa). The red was too spicy for me by far, so I took another piece of toast and spread it thickly with mango jam to cool the fire in my mouth as I ate. The green was perfect. I was almost too full to taste the slices of mango when they showed up at the table (someone ordered them and offered to share) but I forced myself to make room. It was worth it.

After breakfast, our group split in two. Half walked around looking for the best exchange rate, and the other half went to see some local art and ended up buying a few souvenirs along the way. Ann Lopez, author of the book The Farmworkers' Journey and one of the leaders of our group, bought a pair of earrings made from maiz criollo, the traditional landrace Mexican corn. I followed the first group to a nearby ATM, exchanged money, and went back to my room to read Ann's book. I figure I'll get much more out of the trip to the countryside if I've read her book (or as much of it as possible) before going.

At 3pm, we met in the hotel lobby to visit an Ecotienda (Eco-Store). I didn't eat lunch because I was still full from my huge breakfast. The Ecotienda was tiny but worth seeing. It's wonderful that Guadalajara has a burgeoning green movement but it's also sad how small that movement is.

The Ecotienda features weekly farmers' markets in their small space with several vendors (about half selling food they grew and the other half selling food they bought and processed). The market wasn't today so the store was not very busy. Outside, we were greeted with several organic garden products like worm humus. One was a spray that - from my limited ability to read Spanish - looked like a worm compost tea of some sort. It was called Piss Plus, and were it not for the TSA liquids ban, I would have bought it.


Piss Plus

Inside the store, we saw what you might find in a very small natural foods co-op at home. Some of the products were American brands available at home (Silk soymilk, Sweet Leaf tea, and Organic Valley cheese). Others were clearly Mexican, like organic chocolate from Chiapas and milk from Oaxaca. The store had some beauty products, toiletries, herbal medicine, biodegradable plates and bags, fresh fruits and vegetables, staples like rice and beans, oils and vinegars, and some processed snacks. Also available was a device that hooks up in your bathroom so you can spray your naughty bits with water instead of using toilet paper. It had some slogan on it about not killing trees. They also had the most attractive looking fabric reusable sanitary pads, which struck me as odd once I realized that they'd be continually stained and gross looking if used.


They sell this at Whole Foods


Product of Austin, TX


Organic Valley


Dairy from Oaxaca


Horchata, a Mexican rice drink, made with amaranth

Perhaps the most surprising aspect of the store (besides the American products) was the prominent availability of amaranth. Apparently, at one point, amaranth was the "fourth sister" in the traditional corn, beans, and squash polyculture in Mexico. From what I hear, it's also an important nutritional addition to a traditional Mexican diet. However, maybe the processed foods (like little cakes made with amaranth and chocolate) weren't so healthy. And I have to say, learning the Spanish word for lard ("manteca") has revolutionized my understanding of the food here in Mexico. I accidentally ate lard at breakfast in my beans, and several products at the Ecotienda contained "vegetable lard." I neither know what that is, nor do I want to eat it.

I bought a bag of whole cacao beans, another bag of sweetened chocolate, two soaps (one made with chili for my boyfriend and an exfoliating one for myself), a beeswax lip balm, and a container of mango yogurt. Because I didn't have a way to refrigerate it and I hadn't eaten since breakfast, I ate the yogurt on the spot. It had so much sugar, it should have been labeled as "probiotic candy."


Whole cacao beans

On the way out of the store, I saw a sticker that was partially ripped but I knew it said the familiar slogan "Sin maiz no hay pais" - without corn, there is no country. It was appended with "no al maiz transgenico," indicating that the struggle has now added GE corn to its list of problems to fight off.

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There is an "N" missing (4.00 / 4)
"[N]o al maiz transgenico,"

Hope you aren't allergic to achiote.

As far as I can gather, Jalisco at one time supplied a fifth of the nation's corn output.  The overall decline in agricultural production began way prior to NAFTA.  During the last quarter century (of the twentieth), the surface area dedicated to corn production in Jalisco dropped by a quarter.  According to a study, from 925,415 hectares sown with corn in 1978, dropping to 709,629 hectares, two years after NAFTA was inaugurated.  The report, though dated, covers other crops as well.

"If a man is as wise as a serpent, he can afford to be as harmless as a dove" Cheyenne


you're right (4.00 / 3)
and that makes much more sense.

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
I realize you are on a budget, (4.00 / 3)
but it would have been nice if you could have hopped over Guanajuato and spent some time in QuerĂ©taro.  Specifically at the Sierra Gorda Biosphere Reserve:

The only Biosphere Reserve in Mexico to be decreed in response to widespread local consensus - in May 1997, one third of Queretaro State became a federal protected area incorporating 640 communities and 93,000 people within the Sierra Gorda Biosphere Reserve, the second most-populated protected area in the country.

It is an example of where public-private partnerships actually work.

More here (in Spanish)

"If a man is as wise as a serpent, he can afford to be as harmless as a dove" Cheyenne


[ Parent ]
Thank you. (4.00 / 2)
(N)o makes much more sense.

[ Parent ]
chilaquiles (4.00 / 4)
chilaquiles

In Guadalajara, cazuelas are kept simmering filled with chilaquiles that become thick in texture similar to polenta.

I'll be interested in your report if you have an opportunity to try local queso fresco. I never use it because what I have bought here is absolutely tasteless, although I can see that it could be a good base for a jazzed-up sauce.


I've seen some good chilaquiles recipes on the youtubes (4.00 / 3)

Looks very easy to make and seems very popular. Must try soon!

I suppose soon Taco Bell will offer them as doritos smothered in their standard red sauce and topped with Cheez Whiz.

Also, Jill, vegetable lard = shortening.


[ Parent ]
her videos (4.00 / 2)
Ah fiddlesticks. You located one of the few of her videos in English. I hope there are others - all the ones I have tried so far are in Spanish. This is too bad, because she seems like a great cook with great videos.

For Spanish speakers, this cook has a YouTube channel and a video blog, Recetas de comida mexicana.


[ Parent ]
The trick to queso fresco that I've found is to make your own (4.00 / 3)
it's rediculously easy to make, and even buying milk at your local farmers market, it's cheaper than buying it at the store.

To develop the milk flavor you need to store it in the fridge for a week. You don't want to make up more than you can eat in a week, because it has a shelf life under refrigeration of 2 weeks total. However, it freezes well and will keep for months that way if packaged properly.

Different milks will make different queso fresco. I've used regular pasturized cow milk from the store (holstein), pasturized but not homoginized jersey cow milk from the produce stand here in Mulino (the dairy is just down the street in Mulino), fresh raw goat milk and frozen raw goat milk. They all have different flavors (although the difference is very subtle) and make cheeses of different firmness. The one I like the best is from raw goat milk that has been frozen and then thawed slowly in the fridge over a week's time. I think the freezing and then subsequent slow thawing allows the milk to acidify slightly, increasing the flavor profile. I know that soft cheese made with lemon juice made from this milk will develop a very nice lemony flavor.

Normal people scare me.... But not as much as I scare them.


[ Parent ]
coffee (4.00 / 3)
If I owned a green hotel, wouldn't I rather serve Mexican coffee than Nescafe? I would be interested to know management's reasoning about this.

Yeah, that does seem odd doesn't it? (4.00 / 2)
Maybe they were just temporarily out of good coffee?

Coming soon to a Philadelphia near you!

[ Parent ]
Interesting the info on amaranth (4.00 / 3)
the more I learn about this plant the more I like it. I can understand why amaranth would be a staple. I've begun using the amaranth that comes up on its own here, if ya can't beat 'em you might as well join 'em as the old saying goes.

I have several CSA members who really like the amaranth, one, who's from Thailand, said she grew up eating amaranth greens and I'm actually including extra amaranth in her share each week. Last year the amaranth got away from me because I didn't know so much about it as I do now. The result is that I have a huge amaranth crop. I have so much I'm going to start feeding it to the goats as a treat, I'll be able to harvest it with the scythe or the grass hook for fodder.

Do they use mostly the seeds or are they using the greens too? I'm planning on putting a lot of this up this year as a substitute for spinach and frozen kale.

Normal people scare me.... But not as much as I scare them.


apparently one of the reasons (4.00 / 1)
to grow it with corn is that bugs prefer amaranth leaves to corn, and the amaranth tolerates the pests better than corn does.

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
missing my adopted home... (4.00 / 4)
I lived in Mazatlan for 5 years ('03 - '08) and credit that time with restoring my interest in, and ability to taste food.  Everything you say about eggs and tortillas fits perfectly with my experience.  Just for fun, try a glass of milk while you're there!  

Beef was very lean and tasted different (better)  The only place you could find fatty, imported US beef was in places like Walmart where the tourists, snowbirds shop.  My butcher in the US sells 2lb. steaks; in Mazatlan we'd feed 4 or 5 people with a kilo of carne.  

I had an old neighbor lady who would visit her kids in the US each year.  She asked me how come meat and produce look so beautiful in the supermarkets in the US, but when you take it home it has almost no flavor?  She had a point.  On the other hand for me it was hard to get used to how beat up some of the produce looked in Mexico, although it virtually exploded with flavor when you bite into it.  Back in the US, I've found you can get close to that level of flavorful ingredients but you have to pay top dollar, or grow it yourself where possible.

Hope you enjoy your trip, and I look forward to subsequent posts.  One final word on avoiding food borne illness in Mexico.  I can't speak for Guadalajara, but in Mazatlan I never had trouble with street food, and I ate a ton.  The only trouble I had was in bigger, gringo oriented restaurants and hotels.  It may be because a neighborhood taco cart is out of business if someone gets sick.  The whole neighborhood will know and no one will go there anymore.  I always kept two things on hand:  Bactrim and Lomotil - check any Farmacia Moderna.


flavorful ingredients (4.00 / 2)
I have a CSA half share this year, for the first time ever. This is a wonderful option for me. Wish I had taken advantage of it before.

[ Parent ]
csa (4.00 / 3)
yes, another excellent solution (CSA).  I just wish it were as easy here in the US as it was in Mazatlan.  Heck I'd settle for a store here I could walk to in less than 45 minutes.  There, great stuff was as close as the nearest street corner, practically.

[ Parent ]
Very brave, Jill... (4.00 / 3)
Then we went back to the hotel, or at least tried to. I was lost. My room mate says she wasn't, but after several wrong turns I insisted we ask for directions to the McDonalds, the only landmark I knew of to locate our hotel. It disgusted me that our hotel was on the same street as a McDonalds, and it disgusted me more to be an American in Mexico asking directions to go there.

I wouldn't even ask for directions to a McDonald's if lost in a US city!  And that's not only just because I'm a guy, who therefore refuses to ever ask for directions...

;)

Coming soon to a Philadelphia near you!


About those mosquito bites (4.00 / 3)
An old, but effective, way to deal with skeeter bites is to rub your own saliva into the bite as soon as you become aware of it. Just spit on your finger and rub the bite with the saliva. Rub it in pretty hard. Keep spitting and rubbing for 30 seconds to a minute. In my experience, and given our plague of mosquitos this year in Portland my experience is great, this works to keep the size of the welt down and ease the itching.

I don't know why the saliva works, but it does.

Of course, not getting bitten in the first place is always better.  


about "stained and gross looking" (4.00 / 2)
I think if they're washed correctly (NOT hot water) and immediately (before the blood dries completely), it takes a while for those items to get to the "stained and gross looking" stage.

I mean, this is the kind of thing our ... great-grandmothers used all their "womanly" lifetimes!  Isn't one of the meanings of "glad rags" -- "Yippee, I didn't get pregnant this month"???

Apparently cloth, re-usable sanitary pads made a comeback in the 70's or so, after being bumped by disposables around the 1890's.   see the Wiki article at http://en.wikipedia.org/wiki/Cloth_menstrual_pad for more information on modern non-disposables.


Fabric does work (4.00 / 1)
and is more effort than just using disposable pads (speaking from experience here).

But like anything else, TANSTAFFL. You always pay, either in time to wash things properly, or in money (which also translates to time spent elsewhere to make the money to buy the disposable products). Then there's also all the garbage generated from disposables, which costs more in time, money, land for landfills, transportation, etc.

I never heard the "glad rags" thing before, but it makes sense. The one silver lining.....

Normal people scare me.... But not as much as I scare them.


[ Parent ]
well... (4.00 / 1)
maybe that "glad rags" thing just came from my own twisty mind, 8-) ... I can't find any documentation now that I look... but it DOES seem logical!  to me, anyway

(the CW for glad-rags is of course more "party clothes")


[ Parent ]
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