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Food Industry to Obama: Don't Regulate Us

by: Jill Richardson

Fri Apr 09, 2010 at 18:54:14 PM PDT


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Check out this Reuters article: "Food industry to Obama: we'll improve nutrition." I'll translate. They are saying "Don't regulate us." Want proof? Enlarged print at the top of the story:

The U.S. food industry is willing to let the White House take the lead on making foods healthier in schools, but said on Friday it could improve what is sold on store shelves without government intervention.

Recently, industry made a deal with public health groups that will give the government more say in what foods are sold in schools. They are clearly trying to stave off government regulation outside of the schools while simultaneously getting good press for themselves. See?

"They respect our ability to find ways to produce more products that offer consumers more choices including choices with less sodium, less sugar, less fat," said Faber [vice president of the Grocery Manufacturers Association].

The food industry group said its members improved the nutritional value of more than 10,000 products between 2002 and 2006 and plans in May to update that total to include changes through 2009.

A separate initiative called the Healthy Weight Commitment Foundation -- which includes many GMA members -- will announce pledges to improve the health content of its products later this month.

But food manufacturers are businesses. Their goal is making money any way possible. In this case it serves them to make just enough changes to their products to maintain or even increase sales while keeping the government off their backs. And they aren't going to make truly healthy products. If that was a profitable thing to do, they would have done it already. What you can expect from this is more of the same - Whole Grain Chips Ahoy, Reduced Sodium Velveeta, etc.

Also, note the focus on weight (as opposed to health). The two are not synonymous. Industry wants to give us foods that can play into whatever diet fads are trendy (calorie counting, Atkins, South Beach, etc) without necessarily giving us foods that provide for good health. And, unfortunately, the methods our society often adopts to lose weight are not necessarily healthy and frequently don't even result in losing weight. In other words, packaged foods with 1/3 fewer calories or 20% less fat or whatever isn't going to help very much. The only thing it WILL accomplish, in fact, is to put off any government regulation of the food industry. And that's precisely industry's goal.

Jill Richardson :: Food Industry to Obama: Don't Regulate Us
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Somehow I bet you that this post (4.00 / 3)
results in people finding my website because they were using Google to look for "reduced sodium Velveeta" - which, to the best of my knowledge, does not exist.

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

Velveeta (4.00 / 2)
Kraft to Cut Sodium by 10% in North American Brands (Update1)

March 17 (Bloomberg) -- Kraft Foods Inc. plans to reduce sodium by an average of 10 percent over the next two years for North American brands including Oscar Mayer and Velveeta.
...

Some flavors of Easy Mac Cups, microwaveable macaroni and cheese with as much as 29 percent of the daily sodium intake recommended by the U.S. Food and Drug Administration, are to see a drop of 20 percent.
...

ConAgra, the Omaha, Nebraska-based maker of Healthy Choice frozen dinners and Hunt's ketchup, said in October that it would cut a fifth of the salt in its products by 2015 as it tries to meet consumer demand for healthier food.

2015?

Hah - Dogpile didn't return the diary, but it came up on page 4 of the Google search.

This is the problem with fresh vegetables and fruit: it just doesn't contain enough sodium, dagnabit.


[ Parent ]
Ummm... (4.00 / 2)
The food industry group said its members improved the nutritional value of more than 10,000 products between 2002 and 2006 and plans in May to update that total to include changes through 2009.

But doesn't the food industry introduce thousands of new products each year?  So it would seem that they lost ground between 2002 and 2006, wouldn't it?

Where are those "new product introduction" numbers?  I think you've written about it before, and I'm pretty sure Michele Simon and others have.  The google search was too complicated, I might have to go back and look at some of my old books...

"The essence of the independent mind lies not in what it thinks, but in how it thinks." - Christopher Hitchens


Without adequate labeling (4.00 / 3)
we'll never know what crap they're really putting in their products. Who knows how much imported Chinese stuff they're selling us?

By the way, DDT is still being used in China.


Food industry has done too little too late (4.00 / 3)
Childhood obesity and Type 2 diabetes are at record levels. The medical fallout will be tremendous for Medicare and Medicaid. The food industry needs to make progress on this post haste.

They seem to respond faster to sticks than to carrots. For example, the food industry finally moved on trans fats when they were in danger of being sued and when they had to meet new labeling requirements.  


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