FOOD FIGHT!
Tired of Dodging the Daggers of the Heavily Funded Anti-Meat Offensive?
Then you've come to the right place.
Join the beef checkoff's FOOD FIGHT and start flinging the facts instead!
With a virtually constant flow of anti-meat rhetoric in mainstream media of late, it's easy to get frustrated when you're working your land and cattle in environmentally sound and caring ways. Of particular concern is the fact that so many of the attacks on our industry are based on emotional pleas rather than facts or science.
As a beef producer, you certainly can't personally pull together and disseminate the vast amount of beef research and nutrition information to consumers nationwide and still run your day-to-day operation, so that's where your checkoff comes in! These days, however, those efforts alone are not always enough against the onslaught of Internet and other electronic platforms that allow anti-meat brigades to spread misinformation far and wide in the blink of an eye.
For the most part, the folks delivering the anti-beef messages have no idea what it's like to be a farmer or rancher, and they are contributing to the ignorance about how you raise their food. We CANNOT leave consumers on their own to dig through the clutter and draw their own conclusions. And checkoff-funded research shows that consumers have faith in producers - so your stories represent one of the best ways to show consumers the truth about how you raise your animals.
So in addition to all the positive research, messages and tools your checkoff investment provides, producers need to tell their own stories. Beginning Nov. 16, you can join the checkoff's five-day FOOD FIGHT to activate beef producers and dairy farmers to speak up and help American realize what they have to be thankful for as they prepare for the Thanksgiving holiday. You need to get your voice heard in the debate and put a face on your industry.
Below is a Food Fight schedule and links to informational materials and tools -- including sample proclamations for your local or state governing bodies, Give Thanks 'business cards' for you to print and pass out to consumers in your area, an e-mail signature for you to add to your personal e-mails during the campaign, copy for a 'viral' e-mail you can send to all the people on your contact list and encourage them to pass on to theirs, sample letters to the editor, information about a Give Thanks message board where consumers and producers alike can submit their notes of thanks to farmers and ranchers nationwide, and black and white newspaper ads you could place in your local paper if you choose -- each listed by the date it will be released through the national Beef Checkoff Program, state beef councils, and producer organizations nationwide.
Links to each tool will be added to this list as they become available, so don't worry if there's not yet a link on something you want to use. Just check back closer to the date, and it will be ready for you!
Beef Checkoff Program Food Fight Toolbox Schedule
Nov. 11
"Give Thanks" e-mail signature graphic 1 and signature graphic 2
"Food Fight" kickoff notice with template newspaper advertisement (for viewing) (for submitting)
Nov. 12
Trade media advisory announcing "Food Fight" campaign
"Give Thanks" proclamation template.
Proclamation press release template
Nov. 14
"Give Thanks" letters-to-editor template. Tips for letter submissions.
Nov. 16
Business card template - Just add your name and print!
Give Thanks" in Beef So Simple, MyBeefCheckoff Facebook and Twitter, and BIWFD Facebook and Twitter
"Give Thanks" message board for launch of Omaha Steaks contest
Nov. 17
Viral e-mail example
Additional prompts on MyBeefCheckoff Facebook and Twitter, and BIWFD Facebook and Twitter
Nov. 18
E-mail encouraging producers to contact your local food bank and schedule a time to volunteer
Nov. 19
State announcements of proclamations using template release or placements of op-eds for weekend papers
Ads and letters to the editor appear in local newspapers