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Tue Aug 12, 2008 at 08:57:51 AM PDT
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(I heart BiPM!!! - promoted by Jill Richardson)
Hi, all. First diary here. Be gentle.
I'm not sure if you caught this yesterday, but there was a front-page, above-the-fold article in the Portland Press Herald on a local dairy---Oakhurst---that successfully fought the first battle against Monsanto over labeling. It's basically a look into the rear-view mirror in the wake of news that Monsanto is fleeing like rats from its dairy hormone business. A snip:
Oakhurst Dairy owner Stanley Bennett welcomed the news that Monsanto was divesting itself of its controversial dairy hormone business, after taking on the agribusiness giant in an expensive David-and-Goliath legal battle five years ago. "We feel somewhat vindicated, given our position," Bennett said. "I'd like to think that, in some small part, we played a role in that decision."
The lawsuit centered on Oakhurst Dairy's label, which read: "Our Farmers' Pledge: No Artificial Growth Hormones Used." [...]
After months of talks, the dairy kept the label, but added a disclaimer: "FDA states: No significant difference in milk from cows treated with artificial growth hormones."
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| Bill in Portland Maine :: The Maine dairy that started a revolution... |
I worked in the dietary supplement industry for several years, and I know how FDA disclaimers can kill a product dead. In Oakhurst's case, it made no difference---consumers wanted their milk without the synthetic stuff in it:
Oakhurst was the first dairy in the nation to label its milk as hormone-free, something that is increasingly common. In the past year, Starbucks announced it would start using only hormone-free milk, and Wal-Mart announced its house brand of milk would be hormone-free. [...]
In the years since, many dairies have gone "hormone-free." In fact, Bennett says Oakhurst has largely lost its competitive advantage. "In a sense, we've become a victim of our own success," Bennett said. "We've lost that hook for our consumers."
I think they'll be fine. Oakhurst's headquarters are a block down the street from me. I'm proud that they fired the first shot across Monsanto's bow, and started a little revolution.
Cheers!
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