Is the McDonalds 365Black site an indication of McRacism? I think it's pretty disgusting that one of the biggest and best-known (if not THE biggest and best known) peddlers of junk food is targeting an ethnic community that already suffers from higher than average diet-related health problems. The site 365Black isn't new, but the attention it's getting is. Here's what the blog Prostituted Thoughts had to say:
Have you guys heard about 365 Black? McDonald new attempt to celebrate the being of African Americans. I am just discovering it with the help of SteelCloset. Cas, one of there writers there talks about a "lack of tact." Well...to put it simply, I'm offended. I am well aware that McDonalds has a minority agency (if not multiple) that does some hardcore minority focused work. I gave them a pass for the ridiculousness that was the R&B Themed 10 Piece Nugget spot. I actually laughed with them. I looked the other way for the double fist pump. I said to myself, "If they think this is the way to Market to Minorities...good luck to them." But this 365 Black initiative rocks the boat a little too much in my opinion. Is that really Keith Sweat talking about sharing his love of Chicken McNuggets? Is the love of Chicken McNuggets what you mean when you say, We Are Deeply Rooted In the Community? Who cares if Laurie Anne Gibson, a dancer from a reality know best for sayin "BOOM-BOOM-CAT" and being fired by Diddy, worked at McDonalds?
