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La Vida Locavore
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Why Locavores "Get It Wrong" ... And Why They Don't

by: Jill Richardson

Sun Aug 23, 2009 at 15:35:16 PM PDT


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I've got a book recommendation for y'all. Only it's not a recommendation for a book to read. It's a book to NOT read: Just Food: Where Locavores Get It Wrong and How We Can Truly Eat Responsibly by James McWilliams. If the title of the book intrigues you and you think it might be worth a look, don't buy the book and instead just hit your head against the wall for about 10 minutes. You'll achieve the same result as you would by reading the book, but you'll save time and money.

This book doesn't provide any logical or factual arguments so far as I can tell, although it does have facts woven into it in misleading ways. The author is excellent and building up straw men and knocking them down (i.e. he tells you his version of "what locavores say" - a false argument for eating locally - and then proves that false argument wrong). You can read a book excerpt in the Wall Street Journal here

Jill Richardson :: Why Locavores "Get It Wrong" ... And Why They Don't
McWilliams begins by pointing out how poorly it would work if everybody went locavore tomorrow. Oh my god! It totally wouldn't work! Can you believe that? 50% of the nation's fruit and 25% of our vegetables come from California, so immediately the rest of the country will face an enormous fruit and veg shortage. Most of our chicken come from several southern states, North Carolina and Iowa are some of our top pork producers, and dairy is concentrated in states like VT, NY, WI, CA, and ID. And that's just the production side of things - what about distribution, retail, processing, and everything else? What a mess.

Yet, I don't think that any advocates of local food expect change to happen overnight. Nor do they expect it to happen in some kind of top-down, centralized way like the communes of Chairman Mao's Great Leap Forward in China. The Great Leap Forward resulted in a widespread famine, in fact. The local food advocates I know understand that change is gradual. We realize it must happen - pardon the pun - organically, and from the ground up. They don't call it the grass roots for nothing.

In San Diego, a group is trying to work towards a goal of 10% local food by 2010, which is an ambitious goal given the fact that our county's population far exceeds its capacity to feed everyone (mostly because of lack of water). Another issue is that 70% of San Diego County's farms produce non-edible crops, like plants for nurseries. We're also a major producer of avocados and strawberries for the whole country. We've got a vibrant agricultural sector but very little of it is devoted to feeding our local area. Furthermore, if I understand right, we lack infrastructure for processing and distributing food (a terminal market, a USDA-inspected slaughterhouse, etc). But we're starting with - again excuse the pun - the low hanging fruit. We're starting new farmers markets and making sure they accept WIC and food stamps. We're helping people start their own gardens and teaching gardening and food preparation and storage classes. We'd like to start more community gardens and educational farms too, although that's a little bit more complicated than helping people garden in their own yards because it involves more government regulation and more costs. But we're doing what we can, as we can do it.

The next argument by McWilliams involves food miles. He reduces the argument for eating local entirely to food miles and gives examples why buying a food from nearby that has higher energy requirements for production can use more oil than a food from far away with lower energy needs for production. For example, a Brit can actually save oil by purchasing grass-fed New Zealand lamb over grain-fed UK lamb. Well, fine. But why can't they buy grass-fed UK lamb? Wouldn't that use the least amount of energy of all? Isn't this example just an illustration of why we should raise lamb on grass instead of grain (not an illustration of why buying local doesn't work)?

My blog may be called La Vida Locavore, but I am not a purist about buying local. For example, I am not about to give up coffee. I buy coffee from Divine Madman when I'm home, and another favorite is Just Coffee. But neither of these coffee roasters violate my values of buying local. That is because the roasters have relationships with the growers in these cases. My goal in buying local isn't merely saving the oil needed to transport food (although it's nice if that's my overall impact when I buy local). Most important to me is having a relationship with the people who produce my food.

This weekend, I've stayed with a friend in Boston who graduated Tuft's Friedman School of Nutrition Science and Policy. She told me about a paper she wrote comparing local and mainstream yogurt. For the local yogurt, she called the farmer who makes Butterworks Yogurt, a favorite brand of yogurt here in New England. He lives in northern Vermont, near the farm I visited and posted pictures from. When she called him, he answered the phone and spoke to her for 3 hours, giving her all kinds of details about the yogurt industry, his farm, and his yogurt. He invited her to his farm, too. When she called Dannon, Colombo, Yoplait, etc, she had a hard time even getting a human on the phone. When she did speak to a human, they told her that the answers to her questions ("How do you make your yogurt?") were proprietary, and that all of the available answers were on their website. In other words: consumers are not allowed to know how their food is made, yet they are expected to eat it.

I'd prefer to buy my yogurt from the guy who is willing to tell me how he makes it and let me visit his farm. Buying local puts the transparency back into our food system. I'm not sure if the result is always a savings in oil, but I think that by and large, when you ask a farmer how he or she produces food, and when you get an answer, you are going to choose the farm that was more humanely and sustainably produced. In some cases, these wonderful products are distributed beyond a small, local area, and you can access them nationwide. However, the easiest way to find ethical foods from ethical people is to look for local food, like at farmers' markets. Long story short, it's not just about food miles and it's not just about oil used in transportation. And McWilliams and the Wall Street Journal should stuff it.

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In addition to what you wrote above (4.00 / 7)
being dependant on the current food system, means being dependant on long supply chains, the good will of other governments, the sanitary systems of other coutries (does China and melamine ring a bell?), and centralized processing and distribution, all of which are more vulnerable to intentional attack as well as accidents and natural disasters.

Being substantially dependant on international trade also forces our producers, be they farmer or food manufacturer/processor, to compete in a global market against individuals and companies with far lower overhead than our own people have. In an economic system where money is the only criteria for success, those in the country or area where the cost of doing business is high are going to loose out to their competition in the lower overhead country or area.

And the author of the book is dead wrong about poultry not being a local product. If you buy whole chickens, they are most likely grown locally even if they do come from a national label. The bulk of the commercially grown chicken in this country is grown for food manufacturers and restaurants/fast food. If you buy chicken nuggets, something from KFC, etc. then you have no idea where that chicken meat came from. But if you buy a whole fryer, it's most likely grown and processed with in 100 miles of you.

Regarding locavores as elitists - explain to me how supporting local business is elitist....


Washington grown fryers (4.00 / 4)
For a while Washington's poultry marketing council was running a series of ads by Pat Cashman, one of the better-known voices in the Seattle area, asking whether you wanted chicken that was tired and droopy (paraphrase) after traveling all the way from Arkansas, or nice fresh chicken from right here in Washington.

Personally I think there needs to be more locally-focused marketing. If you're advertising in Portland and you're selling Wilamette Valley grapes, for heavens sake say so!

I have succumbed to the Twitter craze. @Omir55


[ Parent ]
Exactly! (4.00 / 5)
I tink some producers are starting to do that. Of course beer and wine makers have been doing that for years around here, and Alpenrose Dairy, the only commercial dairy I know of in the city limits of Portland, has always marketed as local.

But people don't understand that if you're in Portland, and you're eating Foster Farms chicken, that bird you're buying was probably raised within 50 miles of Portland, and there's a good chance it was raised much closer than that. I think poultry integrators don't advertise exactly how many of those farms are close in to an area because of the PR that factory farming has garnered over the years. Unless you're driving around, or using Google Earth, and know what a commercial poultry house looks like, you'd probably drive right by one and never even know it.

Regarding locavores as elitists - explain to me how supporting local business is elitist....


[ Parent ]
I agree, Joan (4.00 / 4)
I've been married for almost 20 years. The first time my wife brought home half frozen Arkansas chicken from Safeway we almost had a big fight.

Draper Valley Farms is walking distance from the Skagit Valley house I grew up in. Passing up fresh Washington grown Draper Valley fryers for that Arkansas stuff to safe a few pennies is verboten in my house!



[ Parent ]
Actually the name's "Omir" (4.00 / 3)
but thank you anyway. :)

But yeah, you're right, if you're going to be buying chicken by the piece, saving a few pennies to get the imported stuff when you can buy Draper Valley or another local producer is insane. When I'm shopping at Safeway they'll sometimes have a "Grown in Washington" stamp on their house brand of chicken, which is encouraging.

I wish they'd expand their free range and organic selection, though.

I have succumbed to the Twitter craze. @Omir55


[ Parent ]
That's OK :-) (4.00 / 2)


I have succumbed to the Twitter craze. @Omir55

[ Parent ]
Oh the chicken thing was (4.00 / 2)
my example. I have USDA data on where most of the chicken comes from and a remarkable percent of the total chicken industry is concentrated into specific states, I forget how many.

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
Just because of my insatiable curiosity (4.00 / 3)
Where and how does his

...Truly Eat Responsibly

enter the discussion?


I didn't get that far into the book (4.00 / 3)
it was just so painful to read...

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
WTF? (4.00 / 5)
Jill gives us the title of the book as it appears on the cover illustrations at Barnes&Noble and Amazon. Her version also is the title that headlines the WSJ extract.

The WSJ isn't happy with that, though. In their rush to ugly, they doctored the cover illustration. This is their version:

How Locavores Are Endangering The Future Of Food And How We Can Truly Eat Responsibly

Bogus.

Scroll down the WSJ extract for the pic. Does this herald a special printing for readers of the Wall Street Journal? Or are they merely assholes?


If someone does Photobucket or Flickr (4.00 / 3)
perhaps you should save the image in case it vanishes from the WSJ link. I saved the illustration as it appears now, but I don't post images.

[ Parent ]
done! (4.00 / 2)
good catch!

come firefly-dreaming with me....

[ Parent ]
does anyone know (4.00 / 2)
how to get in touch with James McWilliams or the publisher & let them know what WSJ has done?

i'd think they'd be interested in this.

come firefly-dreaming with me....


[ Parent ]
You can write to him (4.00 / 2)
James McWilliams is an associate professor of history at Texas State University and an associate fellow in agrarian studies at Yale University. His e-mail address is jm71@txstate.edu.


I wish I knew half what the flock of them know
Of where all the berries and other things grow,
Cranberries in bogs and raspberries on top
Of the boulder-strewn mountain, and when they will crop.
--"Blueberries" by Robert Frost


[ Parent ]
He probably wouldn't mind... (4.00 / 2)
That was the original title of this book, the "endangering our future" thing - the publisher probably changed it at the last minute to the less offensive current title, but McWilliams probably prefers the old title anyway.

What WSJ did was certainly conscious... but it's more that they just chose to use an old image, rather than actually doctor the photo.


[ Parent ]
O! (4.00 / 1)
i didn't know that.
i thought the WSJ was just arbitrarily changing bookcovers to be more in line with their propaganda.
THAT was what i was upset by.

come firefly-dreaming with me....

[ Parent ]
Food Miles (4.00 / 6)
Food miles is a handy decision rule, but it's an imperfect shorthand for sustainable eating. Sometimes it leads you to the wrong individual decision.  

That's because it's shorthand, and not everyone has the available infrastructure or the level of focus on this set of issues.  (and that's OK.  I work on food issues but don't understand Darfur.  If there is a anti-genocide activist grabbing junk food out of a vending machine right now, I'm not going to chide).

To use the authors reductionist logic,  if everyone based all their food decisions on food miles tomorrow, there would indeed be some laughable anomalies, but the food system would be a healthier one.  


coke (4.00 / 4)
has a 'rumoured' secret ingredient they refuse to tell anyone about.  Sometimes a secret is best left that way  :)


My organic delivery service uses an incentive program (4.00 / 5)
On their web site they post where the food comes from and the number of miles it travels to their warehouse in south Seattle. This lets you decide whether it's worth it to have that fresh ginger root shipped 4500 miles from Peru (actual example from this week's selection). As an incentive to cut your mileage down, they post the average mileage the items in your shopping cart traveled, and every week if your average is under a certain threshold they enter you into a drawing for a local food product. I don't know what the odds of winning are, but for me the point is to reduce the distance traveled, not to try to win free food.

You can see how this works over on spud!'s web site.

I have succumbed to the Twitter craze. @Omir55


About "The Great Leap Forward" (4.00 / 6)
I thought of that even before I got to it in your post, Jill.

Imagine if Mao, instead of trying to put a factory in every back yard, encouraged everyone to grow potatoes and vegetables and have a few chickens and a goat.

I don't think very many millions would have died.

We have a sprinkler system in our yard, It waters mostly grass, rhody's, roses, etc.

Every year we plant flats of annuals that are expensive and need frequent watering.

If we converted more of that garden to organic herbs, vegetables, etc. from seed, we would consume no more water and save money.

Back yard is as "locavore", healthy and environmentally friendly as you can get!

We need to encourage people to dig up more of their yards, especially lawn, commit to organic gardening, and plant food anywhere and everywhere.

Rosemary, for example, is ornamental, hardy, nutritious and delicious. It can fit into almost any landscaping plan.

And instead of putting pots of things like geraniums and dahlias on your deck or porch, try tomatoes, peppers, and herbs!

It's also very fun and exciting and educational for kids to grow stuff from seeds.


Artichokes and Cardoons (4.00 / 6)
are edible and make great landscape plants as well.

Regarding locavores as elitists - explain to me how supporting local business is elitist....

[ Parent ]
My favorite for that are (4.00 / 4)
passionfruits. Soooo beautiful. Love the flowers.

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
Someone asked (4.00 / 4)
one of the local gardening shows on the radio if there were any vegitable plants that could also be ornamental plants and the host couldn't name any off the top of his head. I can't blame him for that, as there are so many vegetable plants, and even fruit/berry plants, that are pleasing to the eye, and some of which are not necessarly. But, once you start looking into that approach, there really are many plants that are both pleasing to the eye and usefull for food.

Even if you like to make beer, some hop varieties are great for landscaping and are still perfectly good for hop production for beer making, and grapes are fantastic for providing shade in the summer, or a privacy screen on a fence/trellis.

Regarding locavores as elitists - explain to me how supporting local business is elitist....


[ Parent ]
i love cabbages (4.00 / 3)
i think they are so pretty growing. if i lived where people saw my yard i'd plant all sorts of different cabbages.

nasturtiums are edible & beautiful.

come firefly-dreaming with me....


[ Parent ]
I grew a tomato last year (4.00 / 4)
 that looked great as an ornamental. Silver Leaf, I think, I'd have to check my records. It was low growing, leaves were more grey in color and toothed and it grows more in a mound.

Other more ornamental vegetables I can think of are multicolorder swiss chard, various kales and pole beans. This year I built the bean trellis so that it covered the path from one side of a bed to another so they end up forming a tunnel. You can be pretty artistic with pole beans and other vining plants.

I just recently read on the net that many Dahlia cultivars are edible. Apparently the tubers have a variety of tastes, some more peppery, some more like traditional potatoes and some lemony in flavor. As far as plants go you don't get more ornamental the Dahlias. I'm going to try some of these out next year because I'm curious and I love to have an excuse to grow some beautiful flowers in my veggie garden.

There are also many plants that if you let then grow beyond the picking stage look pretty cool. Asparagus grows into the most amazing velvety looking fern. This year after the main picking I let some of the lettuce just grow for seed and they grew up really high. The purple varieties are especially quite beautiful.

I think part of the issue with people growing veggies, especially on their front lawns is that many imagine veggie gardens to be planted in rows. Once people learn that you don't necessarily have to plant that way they seem to be more interested in the idea.

 This year at the entrance to my garden I planted two 4 by 8 foot beds with a variety of plants to get a more ornamental effect.  One bed has nasturtiums and calendula down two sides, pole beans along the other, cucumber growing up a trellis at one end, dill in one outside corner and cabbage, peppers, lettuces, and broccoli in the middle. Right now it looks more abundant and better then any of my perennial beds.

I plant in beds rather then rows for several reasons with the main one being the nature of my property and it's drainage patterns. High on the list though is future demonstration. I want to be able to show people how they can grow edibles in any amount of space and have it look just as good as any solely ornamental garden.  

About an hours drive north of me is an amazing garden called Larkwhistle which I make time to visit throughout the season. It's a beautiful and tranquil place. They grow their veggies right in it.
Here's a blog I found that shows some pictures.

 


[ Parent ]
Two other beautiful edibles (4.00 / 3)
are daylilies which also have edible tubers (covered in this foraging diary) and certain peppers. We once grew something called a Portuguese pepper plant grew into an umbrella shape about 2.5 feet high and the peppers were about 4 inches long. The peppers on the outer part of the plant ripened first, while the ones toward the center ripened later. The result was that the peppers (which grew on the top of the plant) were in concentric rings of different colors. Starting from the outside there was purple/black, red, orange, yellow and finally green. Truly gorgeous. Very, very hot, though. :)

I wish I knew half what the flock of them know
Of where all the berries and other things grow,
Cranberries in bogs and raspberries on top
Of the boulder-strewn mountain, and when they will crop.
--"Blueberries" by Robert Frost


[ Parent ]
I have yet to try a daylily (4.00 / 4)
 but I will eventually. They grow everywhere here. I still have a bunch to plant along my fence line and hope to get them to naturalize.  

[ Parent ]
Golden Currant tomato (4.00 / 3)
is a beautiful plant in my opinon. Small delicate leaves and beautiful golden currant sized fruits. The plants can get quite big for being so delicate and they're super productive. They'd be a lot easier to pic if planted in a raised container, or even in a container that could be placed on a raised work area for harvesting from.  

Regarding locavores as elitists - explain to me how supporting local business is elitist....

[ Parent ]
We're working toward that, at least a little (4.00 / 4)
There's only so much digging up I can do because we rent a house up here in Shoreline and I think my landlord would probably get excited if we dug up his lawn.

But we do have a patch of gravel just outside the sliding doors in the back that is the perfect spot for container gardening. That's where we've planted containers of tomatoes, carrots, lettuce, peas, squash, cukes, strawberries and various herbs. Next year I want to try to put together some raised beds to go over the top of the gravel; my son has said he's willing to pound the nails if I buy the raw materials.

What made me think of that is that one of our containers is a 7-gallon bright lime green former trash can that is housing a very small rosemary bush. We also have an herb garden my sister in law started for us in a half barrel that has a bay tree surrounded by parsley, oregano, thyme and sage. (There are pictures of it on the site here somewhere.) Our grandkids love to pick some herbs for dinner when they come over. They know not to take too much, although I don't think they know which herb goes with which dish. It's all good though, at least they're getting an idea where some of their food comes from.

I have succumbed to the Twitter craze. @Omir55


[ Parent ]
Hmmmm. (4.00 / 5)
He has always struck me as a disingenuous writer and thinker who must have anosmia since he never, to my recollection, gives merit to taste and quality in his discussion of food economies. He is a one-trick pony. I would love to see him debate McKibben or Joel Sallatin.

Last year I read an article about (4.00 / 5)
 group of people who were trying to get the 'taste of the veggies' as a judging category in their local fall fair, rather then just what they looked like.  It didn't fly and it created quite a conflict. It was interesting how many people were adverse to the idea which seems so basic.  

[ Parent ]
That's pretty funny (4.00 / 5)
as I thought the whole point of vegies was the taste. That would be a more logical approach to judging edible plants and fruits, etc. than appearance, although if food presentaiton appearance is important too.

Regarding locavores as elitists - explain to me how supporting local business is elitist....

[ Parent ]
My boyfriend overheard this fellow on the radio (4.00 / 5)
and from his description, secondhand though it was, I drew similar conclusions. Going local won't completely solve everything! Oh noes!!! Sure, there are places like Arizona where it plain won't work... but why is that any reason to give up on it entirely? The food system as it is doesn't work at all, if you're paying attention. Eating local is a damned site better than not.

What it sounds like is suffering from the idea disease that I call (4.00 / 3)
 'monoideaculturism'.  Simplistically, if it doesn't work in all cases then it isn't a good idea or isn't of as high value. This is a type of thought process that I've run into over and over again since I've been involved in anything that contains the ideas found in the concept of sustainability.

This guy seems to pretty much nail how it manifests in the food growing realm. I've even had people get mad with me in discussions because of it. One time elseboard there was a good discussion about local food and growing veggies and someone popped on and in a rant went nutz about how this was all wrong and ignorant because he lived in the North (NWT) and you can't easily grow food there. Well duh.  You do want you can, depending on your specific local.

In the realm of alternative energy...  'Going solar is a crappy idea because not all places have lots of year round sun resources. It's not a comprehensive solution for all areas, same with wind.'  Duh, you would think it would be obvious that where sun and wind resources are better you do it and where it's not so great you don't. But monoideaculturists just dismiss the conversations because it can't happen perfectly everywhere.  


[ Parent ]
USAers have a well known genetic defect (4.00 / 2)
which compels us to drive every discussion to its most ridiculous extremes.

Sounds like at least some Canadians have the same disease.


[ Parent ]
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