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Some Thoughts On Whole Foods

by: Jill Richardson

Sun Jul 19, 2009 at 12:23:36 PM PDT


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Today I ran into a former coworker at Whole Foods. I think she worked in the "front end" (i.e. checkout) whereas I worked at the bakery, so we saw different sides of the store. Also, we had different "team leaders" (managers). She read my book over the past week and she said she enjoyed the chapter on Whole Foods. She thought I was correct but added that she would have been a little less generous. I asked why.

She reminded me that the Whole Foods management was quite "corporate" in the sense that the employees cannot be themselves 100%. I hadn't noticed this because I came to Whole Foods from a previous job that was even MORE restrictive, so Whole Foods felt pretty relaxed. Also, my team leader was VERY chill about things. I asked her for details and she said employees could get written up for saying the wrong things to customers.

I'm sure in some sense this is normal at any place of employment (no telling a customer to "F" off anywhere, right?) but I was reminded that even in the bakery I was scolded for telling customers that "I don't like" certain foods. To me, that was just bogus. It's normal that people have different tastes and of course, every person isn't going to like SOME foods - even foods that other people like. Besides, I wasn't telling customers to buy nothing. I was saying to buy one tastier cake instead of a different, less tasty one. That should help sales, because customers who get a good tasting cake and excellent service will come back for more. (For the record - the Perfectly Sweet, Galaxy, and Sugar Plum Fairy brands at Whole Foods taste great, and the Fabe's brand is disgusting. They only carry it because it's vegan in my opinion. For better tasting vegan desserts, go for the Gianna's or Uncle Eddie's cookies, or stick to sorbet.)

The other point that my former co-worker made is that the prices on the grocery items are very high, for a processed (if organic) food that's been sitting on a shelf for six months. This is something I hadn't thought of because I worked in the bakery where the food is all fresh (save for a few items that are frozen and then thawed before they are sold like naan, pita bread, tortillas, and some brands of bread). But she's right. If you shop at Whole Foods, for pete's sake, buy whole foods. Don't go for the processed stuff. But that goes for all grocery stores, not just Whole Foods.

Jill Richardson :: Some Thoughts On Whole Foods
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Back when I lived in Providence, RI (4.00 / 3)
...we had a Bread and Circus up the street that got sucked into Whole Foods.  I knew a lot of people who worked there and liked it quite a bit, but others who hated it.  It was really a mixed bag.

That said, I understand a corporate policy of never giving a negative opinion about something sold in the store.  I personally think it might be a little restrictive, but I can't exactly argue with it.  

The point about high prices is right on the money, though-- I love going to Whole Foods, but I don't go there for processed shelf food (I do go there for some of the frozen entrees I can't seem to find anywhere else).  If I'm going to get the processed stuff, there's no functional difference between doing it at Whole Foods and on amazon.com


disagree (4.00 / 3)
There is a ton of stuff at WF that is similarly priced to merchandise at other supermarkets or even cheaper more often than not.  365 brand items come to mind.....oils, vinegars, wine, canned vegetables etc.  

My experience at WF is that if I stay away from the meat department my basket costs about the same as it would at any other supermarket....in NJ that would be Wegmans, A&P and Shoprite


[ Parent ]
That doesn't surprise me (4.00 / 3)
I think it varies a lot from region to region.  I can only speak to the Whole Foods with which I'm familiar.

[ Parent ]
i sell my honey (4.00 / 1)
to WF

corporate takes beyond the requested 30 days net on my invoice all of the time. Nothing like kicking around a little producer when you have millions in your bank account racking up a bit more interest while making your vendors wait for their checks.

the store is full of their 365 day label. they come to a producer and contract for product to private label. then when a year goes by they give you the walmart treatment. like we need a price reduction can you help us? No - oh ok then we will bid this out to some other bottom feeder.

then they give lip service about supporting local vendors. bunch of weasel posers.....

like their meat and bakery sucks too....


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