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A candidate for the misleading label hall of fame

by: mental_masala

Mon Jul 06, 2009 at 21:54:08 PM PDT


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While shopping for such goodies as corn tea at the Koreana Plaza in Oakland recently, I bought a bottle of aloe juice. I had tried it before and liked it, and I was probably feeling some subliminal effects of the magical aloe product that is advertised on the fringes of digital TV (11-3, the NBC sports channel, for example).  

Photo of aloe juice label

Reading the label — "No Added Sugar" — and then the ingredients — "...corn syrup, honey..." — I realized that I had run across a new nominee for the Misleading Labels Hall of Fame. Sure, there is no added sugar, but corn syrup and honey are nearly the same thing, and provide nearly half the calories in the drink (100 calories overall in 250 ml).

mental_masala :: A candidate for the misleading label hall of fame

Photo of ingredients in aloe juice drink 

The designers of this aloe juice label clearly missed the memo that sugar is cool again:  Hansen's, for example, has been labeling their drinks as "Cane Soda" for over a year (as I described at The Ethicurean, while also presenting some charts of historical sugar and HFCS consumption in the U.S.).  

 Cross posted at Mental Masala.

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I had some Aloe Juice recently (4.00 / 1)
it was tasty, reminded me of grape in a way. I think it had cane sugar though not HFCS. Nice catch mm.

Could that possibly withstand legal challenge? (4.00 / 1)
Could someone successfully defend a statement that honey is not sugar, that corn syrup is not sugar? If so, the law is an ass.

Not at all in the league of what you found, but I once bought something because the label prominentally said "No sugar added." I didn't read the label, though. When I ate it, I thought it was suspiciously sweet.

No sugar was added, but an artificial sweetener of some kind was added.


"Sugar" (4.00 / 3)
I think the law might be lax on marketing-type labels related to sugar, or, more likely, there is no enforcement of 'truth in advertising' laws.

Considering ingredient labels, I suspect that sugar falls into a distinct category that comprises refined cane and beet sugar, while the syrups and honey fall into another category.  The nutrition label, which I neglected to photograph, has a category for "Total Sugars" that covers all sweeteners.


[ Parent ]
baked beans. (4.00 / 2)
Now you have me wondering, are factory baked beans really baked?

You should contact the FTC (4.00 / 1)
The Federal Trade Commission has a unique position in the federal government.  They are there to protect consumers from false and misleading claims on all products sold in the US. http://www.ftc.gov/bcp/consume...

So even though sugar has a "standard of identity" http://en.wikipedia.org/wiki/S... the fact that the label does not mention the other sweeteners does constitute a misleading label.

An example of misleading labels were the "NO CHOLESTEROL" claims, on foods that had never contain cholesterol, they were removed from the market.

However under the Bush regimen labeling became the wild west and most label claims, no matter how specious, were able to skate by with out the government crying foul.

The Obama FTC will enforce the labeling laws.    


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