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More Free Press For Food, Inc. - This Time From the Farm Bureau

by: Jill Richardson

Thu Jun 11, 2009 at 08:00:00 AM PDT


I wasn't going to keep plugging the new movie Food, Inc., simply because we've already featured two reviews of the film on this blog and I figured that was enough. I would welcome an advertisement by Food, Inc. but I've got no intention of turning this blog into an all-Food Inc. free promotional outlet for them. However, the backlash against Food, Inc. just keeps on giving me new reasons and opportunities to bring up the movie (opening in theaters on June 12).

The latest anti-Food Inc outburst comes from the American Farm Bureau. And while their name sounds quite farm-y, the organization tends to be on the wrong side of just about every single issue - wrong for farmers AND wrong for consumers. So it's quite funny how an organization that I view as anti-farmer is calling out Food Inc as anti-farmer.

(Hat tip to Naomi Starkman for sending this website my way.)

Jill Richardson :: More Free Press For Food, Inc. - This Time From the Farm Bureau
From the Farm Bureau site:

When I go to the doctor, I don't ask to be treated with methods from 1912 because I know science and technology have improved medical practices throughout the years. The same is true today with agriculture. Thanks to technology, farmers and ranchers are better able to produce safe and abundant food for our growing nation. This week there is a movie being released in cities across the United States that misrepresents how farmers and ranchers produce food in this country. After reading several reviews of the movie, I am disturbed by the one-sided information being spread about how farmers and ranchers produce food. This movie is an assault on food production and agriculture. No matter the size of your farm or ranch, if you are a modern farmer, using science-based production methods, the messages of this movie are an affront to you staying in business.

You might not want the doctor to give you medicine from 1912, but you also don't want the doctor to prescribe Vioxx, do you? (For those who don't get the inference, Vioxx is a drug that was taken off the market when it was revealed that it caused heart attacks.) Technology isn't neutral - you've got good technology and bad technology. There's the medicine I take to reduce my headaches (good) and there's the Zoloft that made my friend's husband commit suicide (bad).

There are highly advanced sustainable and regenerative farming techniques (good) and there are toxic pesticides and petroleum-based fertilizers that pollute our environment (bad). I'm not saying that there are no good effects that ever come from industrial agricultural techniques - just like Zoloft has helped many depressed people in addition to killing my friend's husband, industrialized agriculture has produced an abundant and cheap (if crappy) food supply, allowing Americans to spend less of on food (as a percentage of expenditures) than any other country. It just comes at a price of a myriad of environmental and social ills.

And honestly, I think this post by the American Farm Bureau is really missing the boat here. The movie was not ranting against science and technology at all. It's main thrust was against the corporate control of our food supply and consumers' lack of power or even knowledge over what we eat. That's something all of these companies with anti-Food Inc sites aren't even touching because they know they have no defense against it.

In so many cases, it's not the farmers who are the bad guys at all. They are only doing what they are either encouraged, told, or forced to do by the corporations that control our food supply. They Walmartize our food, essentially. They squeeze every last penny out of the farmers, and the farmers do what they have to do in order to survive. Those who can't or don't adopt the industrial practices required by Big Business get out of farming - or, in some cases, go organic.

And consumers, on the other end of the food system, do the same. We do what we have to do to get by. We need to eat! And while it's possible to opt out of the corporate food system, it's not easy. It requires a very strong commitment to gardening or seeking out farmers and farmers markets and then to cooking. And opting out of the corporate food system is even more difficult (and/or expensive) if you want to eat at restaurants. The most impossible situations for those of us who opt out of the corporate food system are those places where we are held hostage - hospitals, schools, amusement parks, and airports to name a few of these cases.

I have yet to see one anti-Food Inc piece address the corporate control of the food supply, or make mention of the woman featured in the film (Barbara Kowalczyk) whose son Kevin was killed by E. coli in his hamburger, or the family in the movie with the diabetic father who could only afford to eat Burger King. That's what the film is about, and instead of presenting a valid counter argument, those who feel attacked by the film are just presenting straw men, knocking them down, and hoping that we don't see the movie.

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Excellent points, Jill. We're not Luddites. (4.00 / 4)
I'm not anti-technology or even anti-big farm. I'm against dangerous and cruel practices and against hiding the facts from people so they can't make informed choices.

At the recent Farm-to-Fork Summit here in NC, one of the keynote speakers was Maurice Totty, the Director of Procurement, Food Buy for the Compass Group. He got a big round of applause from the assembled farmers, nutritionists, and other food activists when he talked about Compass having "It Takes You -- Eat Local" week at all their locations. Doesn't sound like much? That's over 8,000 locations such as universities, sports arenas, and hospitals. And because they are pre-ordering the food, the midsized farmers can raise the food knowing they've got a market. This is a great example of a corporation using its size to do good.

Keep up the great work, Jill!
.. Linda
Cook for Good
Save money. Eat well. Do good.

Cook for Good
Save money. Eat well. Do good.


What's wrong with medicine from 1912? (4.00 / 3)
In fact I take some every single day. You may have read about it in your Ancient History textbooks. It's called "aspirin."

The old ways are not always and automatically the best, but you can't discount them just because they are old, either.


I have succumbed to the Twitter craze. @Omir55


Here's another... (4.00 / 3)
Check it out, a Forbes Doom-N-Gloomer "weighs in" against not only "Food, Inc.", but against you and me as well!

We are "true believers" (Ha!  Coming from a woman who writes for the billionaire-worshiping "tool of chrony capitalism"!), and we have an ignorant, "incomplete" vision, because (get ready for it) everybody knows (any evidence / sources Rebecca, or you just falling back on that tired old crutch of weak-ass 'journalism'?) we could never "feed the world" without Monsanto and Tyson!

She also accuses the film of relying on platitudes, after building an entire 'article' around them herself; while coming nowhere close to even offering a hint of a solution (or even facts) of her own anywhere throughout the piece.

So, MTV for CEOs hates us too!

"Intelligent discontent is the mainspring of civilization." - Eugene V. Debs


LOL @ MTV for CEOs (4.00 / 3)
One can easily imagine articles where such reporters, for instance, would criticize Ghandi or Franklin for their unrealistic expectations of independence from the most powerful empire on the planet.

Maybe better food advocates are shooting for the stars and missing, but to me that seems better than aiming for your foot and hitting it.

I have succumbed to the Twitter craze. @Omir55


[ Parent ]
i would disagree (0.00 / 0)
that Farm Bureau is on the wrong side of every single issue for farmers. their liability insurance is geared for small farms, orchards and road side stands. unlike the big companies like hartford and allstate etc who will gouge farmers, or place unrealistic restrictions on their business Farm Bureau insurance is a really good deal and our large Farmers Market offers an additional discount to most of our members for their insurance.

the reality is FB understands small farm needs and has done a really good job of producing a product many of us badly need as the number of insurance companies willing to write insurance for U pick berries and apples, beekeepers, stables etc has decreased greatly. In fact I would say in this region FB insurance is a major reason more  of the U-picks and stables have not gone out of business over soaring liability insurance costs.

also the idea that every last penny is squeezed from farmers I also do not find to be accurate. Here in the Heartland most farmers I know are making 90K annually on the average according to our state statistics and are at the top of the income stats.  there are exceptions to that especially in the poultry and hog and dairy right now but as far as commodity and specialty crops go most FULL TIME farmers are seeing good financial times.  


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