| The USDA recently published a report showing farmers markets trends. This site here says that a recent report came out but the link they have isn't working for me, nor can I find the report on the USDA site. I emailed a friend at USDA to see if she knows where I can get the full 112 pg report, but in the meantime, check out these stats about farmers markets...
- 88% of farmers markets are seasonal, not year-round
- The average seasonal farmers' market runs for 4.5 months.
- The most successful markets financially are located in urban areas (vs. rural areas) and on the coasts (vs. in the center of the country).
- The longer a market is open during the year, the better they do in terms of number of vendors, monthly sales, and weekly customers.
|Market Season Length||Avg # of Vendors||Monthly Sales||Weekly Customers|
|Seasonal, 6 mos or less||25||$20,770||565|
|Seasonal, 7 mos or more||51||$57,290||942|
UPDATE: From the kind people at USDA... they are working as we speak to put it on their website. It will be up at http://www.ams.usda.gov/Market... when it is posted, which will likely be later this morning.
UPDATE #2: OK, it's posted (here). Thanks, USDA! I'll read the report and write more about it later this week.