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New EU Rule Will Force Food Companies To Consider Interesting Concept

by: JayinPortland

Sat Jun 06, 2009 at 16:15:11 PM PDT


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Once again, Europe is leading the way on yet another public health and safety initiative.  Even though I personally have no use for foods which are "artificially colored", as long as we're still doing that and people are going to continue eating them (especially children), this seems much better than the currently widespread alternative -

The ancient purple carrot is returning to its roots, this time to dye processed foods rather than the robes of Afghan royals.

Researchers in California are preparing for increased demand for fruits and vegetables that pull double duty as dyes as the deadline approaches for when the European Union will require warning labels on foods synthetically colored.

"There's a mad dash in Europe to get synthetic dyes out and put natural ones in, and it's coming across the Atlantic," said Stephen Lauro, general manager in Anaheim of ColorMaker, which turns beets, berries, cabbages and carrots into dyes for products such as Gerber toddler foods and Tang breakfast drink.

Of course, this does make you wonder about the truth of Monsanto and the biotech supporters' claims that only they can "feed the world", when we're getting ready to ramp up a major effort to grow food simply to use for changing the color of other foods.  Anyways...

Researchers in England have linked some synthetic food additives to hyperactivity and behavioral problems in children (as has also been found many times before, most notably in Appleton, Wisconsin's Central Alternative High School lunch program), and the EU will require foods containing synthetic dyes to carry warning labels stating that link beginning January 1.

As nice as it is to know that legislators and regulators in Brussels are passing laws that ultimately benefit Americans as well; wouldn't it be great if our own "regulators" in DC primarily concerned themselves with public health and safety and science over short term corporate profits?

JayinPortland :: New EU Rule Will Force Food Companies To Consider Interesting Concept
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Another interesting comment from the article... (4.00 / 2)
"At the end of the day, California has the opportunity to become a major supplier," Lauro said. "With a small regulatory change, a brand new market will develop and that will benefit carrots and the Central Valley."

Of course I'd suggest we could also 'develop that market' by encouraging the eating of more carrots as well, but I guess that might too radical a step for right now...

Coming soon to a Philadelphia near you!


And you prob have better luck getting little kids (4.00 / 3)
to eat those purple carrots, blue potatoes and blush apples etc. The carrots we get come in 5 colors irrc. I know we planted red and blue fleshed potatoes and we usually have colorful radishes.  

I don't think it would take a huge amount of purple carrots for coloring and they are saying "pull double duty", so maybe they will return to the stores also?  


Double duty... (4.00 / 1)
When they say "double duty", I'm pretty sure they mean that the increases are going to go solely towards food coloring, rather than any attempt to further introduce them into a more widespread supermarket sales strategy, beyond where they already are now.

And of course, they're already growing them -

Among the best sources of natural vegetable dye are purple carrots, organically grown for the domestic gourmet market in the San Joaquin Valley by Grimmway Farms, which is supplying juice for experiments at California State Polytechnic University-Pomona.

If you have organic carrots in your nearest 'mainstream' grocery store, there's a 99.5% chance they're from California-based Grimmway, the largest carrot producer (organic or conventional) in the world.

And great point -

And you prob have better luck getting little kids to eat those purple carrots, blue potatoes and blush apples etc.

It works for ketchup, right?  We might as well try it for carrots!  :)

I don't think it would take a huge amount of purple carrots for coloring

People do eat a lot of currently "synthetically-colored" (technically, wouldn't that cover coloring manufactured from carrots, as well?) processed foods, though...

Coming soon to a Philadelphia near you!


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