| McDonalds, perhaps the single biggest affront to biodiversity in the world (next to Monsanto), claims that it is "going green." And I would like to say: No, it isn't going green. It's going from being an enormous affront to any and all efforts for sustainability to a slightly less enormous affront to any and all efforts for sustainability. I am sorry, but when your entire business revolves around selling factory farmed beef, nothing you can do short of going out of business would be a substantial improvement. Not even using unbleached napkins that save energy, wood, and water (as McDonalds is doing in Canada).
As you can see from the GOOD magazine chart above, this is clearly a case of McGreenwashing. Would you like fries with that? |
