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Center for Consumer Freedom Sends Michael Pollan Their Rules

by: Jill Richardson

Wed Mar 18, 2009 at 12:00:00 PM PDT


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I'm going on a new diet. I have ten new food rules that I will NOT follow. They come from the industry-funded front group Center for Consumer Freedom.

Recently, Michael Pollan asked readers for their food rules. I can give you my #1 rule easily: I won't eat anything if I can't identify a plant or an animal (preferably a plant) that it came from. And high fructose corn syrup doesn't count even though I know it came from corn. But CCF decided they would have a laugh and send THEIR food rules in to Michael Pollan. I've included them below, along with 9 other food rules of my own.

Jill Richardson :: Center for Consumer Freedom Sends Michael Pollan Their Rules
CCF's Rules

1. "Enjoy food. Not too much. Then get some exercise."

I don't recall Pollan advocating a sedentary lifestyle.

2. "There's nothing wrong with eating animals. Most of them do it too."

Pollan soundly rejects vegetarianism. But his advice to eat fewer animals and more plants is right on. And animals might eat one another but they certainly don't factory farm.

3. "Don't be afraid to eat anything your mother once served you."

My mother once served me Velveeta. On those grounds alone, I think I'm going to have to reject that rule.

4. "It's not the cupcake's fault."

No, it's the whole system that created the cupcake's fault - especially if we're discussing Hostess cupcakes.

5. "Don't eat out of a dumpster. Even if it's free and vegan."

If you're trying to pick on Michael Pollan, you're off the mark. I don't recall any dumpster diving in The Omnivore's Dilemma. Mushroom hunting, yes. Dumpster diving, no.

6. "One cheeseburger won't make you fat, and one salad won't make you thin."

True. But once you know what the cheeseburger was made of - perhaps hundreds of different animals from several different states with some E. coli and manure thrown in for seasoning - why would you want to eat that?

7. "Don't be a prude: Eat promiscuously."

I disagree there. Just as I wouldn't pick sex partners in bars or off the streets, I also wouldn't pick food if I don't know where it came from or what it might be contaminated with.

8. "Life without veal stock, pork fat, sausage, organ meat, demi-glace, or even stinky cheese is a life not worth living." (Anthony Bourdain)

I disagree about nearly everything in that sentence.

9. "In spite of food fads, fitness programs, and health concerns, we must never lose sight of a beautifully conceived meal." (Julia Child)

Who said Michael Pollan was ever doing that? He is just smart enough to realize that beautifully conceived meals don't start in cornfields or factory farms.

10. "Life is too short for self-hatred and celery sticks." (Marilyn Wann)

I agree about the self hatred. But I rather enjoy celery sticks.

My Rules
1. If it's coming to you via a drive-thru window, turn it down.

2. Food is best when you know the first name of the person who grew it.

3. There's no reason to eat fruit + sugar + fat + time cooking in the kitchen if I can just eat the raw fruit instead. Skip the apple pie, eat the apple. (This rule changes when someone else is doing the cooking. There's nothing on this earth tastier than a hot apple blackberry cobbler with homemade vanilla ice cream.)

4. Don't eat anything if the guilt or stomach ache after the fact outweighs the pleasure in the moment.

5. No soda.

6. No beer is better than bad beer. If I'm going to enjoy a cold, refreshing glass of empty calories, it better be microbrewed, on tap, and amazing.

7. When eating food in China, I'm still not sure if it's better to eat then ask, or ask then eat. (I ate duck's stomach then asked what it was... but I asked about the jellyfish before putting it in my mouth, and then I still had to eat it to be polite.)

8. Always let the cats lick the yogurt bowl.

9. Don't buy anything processed without reading the ingredient label. (Usually this one equates to "Don't buy anything processed" because once I read the label, I tend to put it back on the shelf.)

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I just love "Eat promiscuously." (4.00 / 5)
You too can be a food slut. I wonder which is higher now in America, sexually transmitted disease or food born illness.  

I'll take food borne illness for 100 (4.00 / 4)
for every reported case, there's about 3 more that go unreported/unconnected.


[ Parent ]
I remember hearing / reading... (4.00 / 3)
That it was 30 actual cases, for every one reported.  Gotta go find that link somewhere, I read that while doing research for one of my 37,463 peanut diaries back in Jan / Feb...

"The essence of the independent mind lies not in what it thinks, but in how it thinks." - Christopher Hitchens

[ Parent ]
You could be right (4.00 / 3)
My brain may have left off a zero to protect itself from exploding. There's also problems with how the numbers get reported. For the Pet Food Recall, they used 14-16 forever because that's how many died in the testing and were confirmed in the first couple days. After that, they could never seem to "confirm" anything. They finally boosted the numbers to what totaled under 3,000 and in the end I think they finally brought the "final" count to 8,000+ with the * of *we'll never know for sure but the numbers are likely far higher.

For people numbers, you have to consider all the mild cases that are written off by the person as ate something bad (no big deal, not that sick) or the "stomach flu", "touch of the flu". Then early cases that went to the doctor, but weren't tested because folks recovered as if it was a bug/virus. Once people land in the hospital, you start getting some more decent recording, but you're still missing a lot of the milder cases . . .  


[ Parent ]
mine (4.00 / 4)
1. If you've got to have chocolate cake once in a while (or chocolate chip cookies or whoopie pies, etc.) buy a single serving from a great bakery instead of making the whole think (and eating it) at home. My fav. bakery is Scratch in South Portland, ME, where they ganache is real.

2. Give some serious thought to how you can put food by. We're still eating last summer's shallots and garlic. For next year, I'll put away more squash, more apples, more carrots, more beats. . .as much as I can from my own garden and supplemented by my favorite farmers. That's the best way to eat local I know of.

3. Don't eat out junk-food style. But do, if you can, treat yourself to a great meal at a restaurant that specializes in fresh, local foods. It's a great way to train your pallet about what food can be, and to get ideas to improve your meals at home. For us, it's the weekly date, and we wouldn't miss it. Keeps our 30-year marriage going.

4. Try something new frequently. Like brussel sprouts.


and number five: (4.00 / 4)
eat farm fresh eggs.

Those bright-orange yolks really do make a difference.

My favorite are delivered to the local food coop weekly, from A Wrinkle in Thyme farm in Sumner, ME. No website that I can find. That's 'cause they're too busy farming.


[ Parent ]
mmm I'm with you on the real good (4.00 / 3)
dessert every so often. Although I think I over do it. "Every so often" doesn't mean "several times a week" does it?

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
Darn right it does! (4.00 / 4)
Only when it's more than twice a day are you getting excessive.  ESPECIALLY when talking about apple pie!  I just made and baked one today. I resemble your anti-pie comments!

[ Parent ]
For me, it's about once a month (4.00 / 4)
and it follows a hormonal cycle, I do believe.

Better the chocolate cake then the potato chips, ehh?


[ Parent ]
i just planted beets (4.00 / 4)
any ideas on how to preserve them aside from pickling?  Can you freeze them??  I love beets.

[ Parent ]
root veggies like beets (4.00 / 3)
should be OK with dry storage. That said, you can can them with a pressure canner w/o pickling.

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
I roasted, grated and then froze beets (4.00 / 5)
I also grate and freeze summer squash and carrots. I use the squash in breads (also soups) and the carrots in anything that strikes me from stir fry to sauces.

I still have carrots, turnips, beets, garlic, 1 winter squash, celeriac and there may still be a couple potatoes left. Canned and frozen, I have quite a variety left either stand alone or as dishes.

One big plus to putting by a lot of food, you don't have to go out in the freezing a** cold in the winter to put together a great meal. I keep plenty of basics on hand, so there were many days I could cook whatever I felt like with no extra effort. And the only reason I went outside was for my dog :)


[ Parent ]
thanks. (4.00 / 4)
last year i mostly put up herbs (minced, then packed into ice cube trays and frozen.  toss whole cube into sauces, etc.)

I did save some peppers by slicing and freezing.  I also made some truly awful freezer jam.  I haven't tried my hand at canning yet, but i'm hopeful that this year will be the year.  

Oh - and I did save some strawberries by making ice cream out of them.  Does that count??  :)


[ Parent ]
I do herbs that way also (4.00 / 3)
so easy! And yes, ice cream counts, lol!~ I froze berries straight up. Still have some blueberries and strawberries that I should do something with. I also made berrie sauces and froze them. This year, I think I'll can the sauces.

You'll like canning. It's one of those "why the heck didn't I do this sooner?" things :)  


[ Parent ]
dry storage (4.00 / 4)
meaning put them in a box of dry sand, stored in a cool, dark place. (a dry basement is great.)

They should hold for a couple of months, easily. But make sure to use them; they won't keep forever.

And they'll be better if you harvest them before they're too  big and woody, for the woodiness will only get more pronounced.


[ Parent ]
I'm in norcal (4.00 / 5)
i don't think the box of sand will work.  It hits triple digits all summer long where i'm at.  

Well, I didn't plant all that many - i don't have a lot of space - but I'll probably roast and freeze and possible pickle some.  A few little sprouts popped up yesterday.  It's so exciting!  I love gardening food!


[ Parent ]
I have a book of French preservation methods (4.00 / 4)
The climate is more similar to norcal; I'll look beets up and post it later. First, I've got to find the book, and that might take a bit of doing.



[ Parent ]
Can you post the name of the book? (4.00 / 3)
My next home is in NorCal  ;)

[ Parent ]
Preserving Food Without Freezing or Canning (4.00 / 1)
from the Garderners of Terre Vivante

Amazon link here.

It's a compilation of suggestions from the members of an organic-gardening club, and it's got chapters on root cellaring, drying, preserving in oil, preserving in salt, preserving with sugar, sweet-and-sour preserves, preserving in alcohol, and a final chapter on which method to choose.

I've only read through the root cellaring chapter, which has nifty tips including holding in washing-machine tubs in cellars or buried in the ground, or using an old refrigerator laid on it's back as a root cellar.  


[ Parent ]
Root Cellaring Beets (4.00 / 6)
You can store beets in damp leaves or damp sawdust (in a box).  They will last for 5-6 months or longer.  My beets from last year I put in boxes of damp leaves and I just finished them off about a month ago and they were still good. That's 5 months.  I think they will keep even longer if they are kept in a cool setting in a box of damp (not wet) materials.  

[ Parent ]
The Center for Consumer Freedom (4.00 / 6)
should change their name to "The Center for Subtly Crushing Your Consumer Freedom Through Legislation That Benefits Certain Large Businesses and the Lifestyles That Accompany Their Success."  It would be the CSCYCFTLTBCLBLTATS.  Kind of catchy.

Vote for yourself at www.ni4d.us!

Geez (4.00 / 4)
I just blew spit all over the computer screen over that one. A Windex momment.

Regarding locavores as elitists - explain to me how supporting local business is elitist....

[ Parent ]
My guidelines (4.00 / 5)
Buy food from people who's main interest is making good food. (Not profit)

I love vegetables but I don't like vegetarianism or people that proselytize it.

Buy sustainable foods. I really learned this lesson well as a child. I was pissed off that there weren't wild buffalo. Although when I played Oregon Trail I put down quite a few of the beasts.

Garlic and onions go with everything.

Salads should have beans in them.

Fast food can be good, if you're talking about vietnamese Pho or an al Pastor burrito.

Adjust rules according to bank balance.  


Garlic and onions... (4.00 / 5)
Yes.  Period.

Fast food can be good, if you're talking about vietnamese Pho or an al Pastor burrito.

Or a fried local pastured egg on a piece of toasted artisan bread.  A 5-minute breakfast that costs about 89 cents or so tops.  Beat that, McD or KFC!  Even with a cup of really good coffee brewed at home (I use whole bean Stumptown coffee), it only ends up being about $1.20 or so.  Add some spinach, mushrooms, good cheese?  We're still talking $1.50, and much less (and healthier) than the typical 'cheap' breakfast at one of those places.

Oregon Trail was an awesome game.  I remember playing it a few times as a kid.  Never imagined though, that I'd follow it myself and end up living in Oregon many years later.  Heh...

Adjust rules according to bank balance.

Oh yeah, that's a rule for way too many of us these days...

I love vegetables but I don't like vegetarianism or people that proselytize it.

As a vegetarian myself, don't hold the "vegangelicals" against us.  Believe me, the vast majority of us aren't too fond of them either.

"The essence of the independent mind lies not in what it thinks, but in how it thinks." - Christopher Hitchens


[ Parent ]
Oh oops (4.00 / 4)
that didn't come out right. I like vegetarians, I just don't want vegetarianism for myself. The vegangelicals are weak. My roommate is like that. He was scolding the dog for drinking out of the pool today... sigh.

[ Parent ]
and shallots. (4.00 / 4)
my local farmer grew amazing shallots last year; I bought 30 pounds and I'm nearing the end (sob).

This winter, I've been making the most amazing red sauce:

1/2 teaspoon aleppo chilli (or red pepper flakes)
2 tbsp. olive oil
3/4 cup chopped shallots
sea salt
1 lg. can whole organic tomatoes
and more salt
1 bunch basil

method:

heat the pan. With the olive oil in one hand, and the measured chilli in the other, add the chilli to the hot pan, and then quickly cover it with the olive oil before it gets too hot and burns. Add the shallots, shaking well to cover them with the chilli-infused oil. Sprinkle with a pinch of sea salt, lower the heat, and cover for a few minutes until the shallots are translucent.

Remove cover, and continue to cook for a few minutes more, until they shallots are soft and just beginning to brown.

Turn the heat to high, and add about two tablespoons of the liquid from the tomatoes to the pan. Shaking and stirring occasionally (but don't leave the stove) deglaze the pan with the tomato juice. Repeat two more times. (This really builds up complex layers of flavor, and can also be done with red wine. Make sure to do it at least 3 times.)

Lower the heat to simmer and add the tomatoes. Crush them until they're course. (I use a heavy potato masher.) Add more salt to taste. (Depending on the tomatoes, you may want a teaspoon or two of sugar, as well, you can tell by the smell and taste.)

Chop the basil and add tot he pot, stirring well.

If you start the water for pasta at the same time you start the sauce, it should all be ready at the same time; this sauce doesn't benefit from long, slow cooking.


[ Parent ]
you liberal (4.00 / 4)
eating shallots. What else do you eat, arugula?

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
Yup. Arrugula (rocket) salad (4.00 / 4)
2 Poached pears quarters, sliced.
(poach 2 or three pears, peeled and quartered in 1/2 cup rum, 1/2 cup water, 1 cinnamon stick, 2 cloves, and 1 anise star for about 30 min. Let cool. I keep these in the fridge for salads, side-dishes, and deserts.)

1/4 cup maple-candied pecans
(Toast 1 cup pecans over low heat, stirring frequently, until they smell amazing. Raise heat to high and stir in 2 tbsp maple syrup, tossing, until the liquid has evaporated and the pecans are sticky. Salt generously with a pinch of coarse sea salt. Pour on to was paper, separate, and let cool. These my sweetie eats like beer nuts and popcorn.)

Arugula

toss together.

Dress with balsamic/olive oil dressing, shavings of parmesan cheese.


[ Parent ]
And I forgot, this salad is even better if you mix (4.00 / 4)
watercress with the arugula.

[ Parent ]
I hate vegangelicals too (4.00 / 5)
They piss me off. I consider vegetarianism to be like waiting until marriage to have sex: I believe it's ethical but I get that others don't. And if you eat [sustainably raised] meat, it doesn't hurt me.

Re: healthy fast food... mmm, the Mexican joint near me. Get your Mexican food made by real Mexicans. Homemade tortillas and refried beans. Nothing comes out of a can.

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman


[ Parent ]
That is the truth! (4.00 / 5)
Eat mexican food made by Mexican people, chinese food made by chinese people, etc.  :)  I really miss the mexican food in so cal, but I've noticed in NorCal that many, many more places give an option of black beans and refried, and I lurve black beans.  Hmm...bean and cheese burrito in my near future, i believe.  

[ Parent ]
I can add one... (4.00 / 4)
This kinda touches on your rule 3, actually -

Leave the juice, eat the fruit.

I'm terrible at eating fruit, I know I should eat much more than I do - but this rule definitely helps me.  I'll take an apple or a grapefruit washed down with a glass of water, over a glass of juice any day.  Same goes for iced tea - I love the stuff, but I'll brew my own tea (double strength) and just pour it over some ice cubes, over the store-bought stuff any day.  Tastes better imo, too.

Just my personal rule, of course; to each their own is my philosophy, as long as they have the choice to make.

"The essence of the independent mind lies not in what it thinks, but in how it thinks." - Christopher Hitchens


except for apple cider (4.00 / 4)
that's got just a tinge of ferment to it. . .hiccup.

[ Parent ]
with mulling spices mmmmmm nt (4.00 / 4)


"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
How's this: (4.00 / 4)
Never eat any food if the name of it begins with "Mc."

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

oh and (4.00 / 5)
Refined carbs + sugar + fat = cookies. Refined carbs + sugar = low fat cookies. Refined carbs + sugar + vitamins = fortified cookies... even if the box is labeled "breakfast cereal."

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

i love this (4.00 / 5)
here are some of my rules:

Eat local.  barring that, eat CA.  barring that, eat american.(cheese and italian meats get a pass here.)

don't eat anything that's spent most of its life standing in its own poop.

chain restaurants are usually bad, so don't waste your time or money.

no soda unless it's made with real sugar.  (this has gotten scary since costco started carrying cokes made with sugar.  My lord, they're delicious.)

grow what you can, freeze/save what you can and buy the rest as locally as possible.

for dessert, only eat homemade desserts, or ice cream from the local creamery.

If it has hfcs, and it's not candy, i probably don't need it. (hey - i really do need candy.:))

buy organic dairy when possible.  barring that, buy non-rbst dairy.  if that's not available, go without.

One serving of meat is 4 oz.  One per day is probably plenty, so don't be a pig, or a cow.

Enjoy a small portion of "real" food.  A larger portion of "diet" food (skim cheese, fat-free sour cream, etc.) won't taste as good and you'll eat twice as much.  

If you're craving sweets, drink water.  

If you've had a bad day, drink wine!


these ROCK. (4.00 / 4)
totally ROCK!!!!

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
Nice! (4.00 / 4)
Unless you live here, in which case it's:

1. Eat Portland

2. Eat Portland area / SW Washington

3. Eat Oregon / Washington / Northern California

4. If none of the above apply (i.e. citrus - oranges and grapefruit), eat Southern California

And that's it!

If you've had a bad day, drink wine!

Or Oregon beer.  :)

A Willamette Valley Riesling works for me in any situation...

"The essence of the independent mind lies not in what it thinks, but in how it thinks." - Christopher Hitchens


[ Parent ]
mine would be eat Maine, (4.00 / 5)
which puts a distinctly different seasonal twist on things.

My garden beds -- raised 18 inches -- are still invisible in the snow in the back yard, meaning there's at least 2 feet of snow on the ground still. It's raining, and in a few days, I should be able to at least see where they are.

But the time of planting, even the peas which go in first, is still at least 6 weeks away. The tomatoes, two months away or more.


[ Parent ]
i am so (4.00 / 4)
lucky to be where i am.  We live really close to the central valley, where a big portion of the nation's produce is grown.  Our farmer's market runs year round, and there's pretty much always something amazing coming out of the ground.

i got my first little pea yesterday, and i have a dozen or so flowers waiting to sprout.  I'll start my tomatoes here in another week or so, some for early harvest, and some for late.  last year was too late, and i didn't get half as many tomatoes as I wanted.  (of course, i want them all, so...)

happy planting!


[ Parent ]
I've had a few (4.00 / 4)
of my best meals ever in portland, while there for a conference.  and i lived in southern oregon for a time, about a block away from the rogue brewery.  you know, i just don't have a clear memory of a lot of that time, but i do recall the dead guy ale as being pretty damn tasty!

[ Parent ]
Yes, Dead Guy! :) (4.00 / 2)
That's soon going to be the subject of one of my Friday Night Oregon Beer Journals here - tomorrow's going to be Ninkasi's (Eugene, OR) Believer Double Red Ale, and I think Rogue's Dead Guy (or maybe another one, but definitely something from Rogue) will be 'on tap' (heh) the next week or the week after that...

"The essence of the independent mind lies not in what it thinks, but in how it thinks." - Christopher Hitchens

[ Parent ]
i was also a big fan (0.00 / 0)
of the rogue'n'berry.  I also like sam adam's cranberry lambic and other fruited beers.  One day I'll get up the gumption to brew my own, but for now, i'm really happy sampling the wares of others.  :)

[ Parent ]
A few more rules added via Twitter: (4.00 / 4)
Don't eat anything with an infinite shelf life.

Don't eat anything advertised during a sports event.

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman


How to Test for Food? (4.00 / 5)
If you wonder if this "food item" is real food, set it out on the counter for 5 or 6 days.  If at the end of that time it is starting to rot, then it's real food. If nothing has happened, it's fake food.  

[ Parent ]
except honey (4.00 / 4)
It's supposed to be good to eat for many years!

[ Parent ]
good cal! (0.00 / 0)
you're right!

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
OK - I stand corrected!! (0.00 / 0)
And obviously preserved foods - canned, etc. - will not change if sitting out for a few days.  

[ Parent ]
Another great one! (4.00 / 2)
Don't eat anything advertised during a sports event.

Heh, oh yeah!  Some of those ads / products are enough to make you sick just watching!

"The essence of the independent mind lies not in what it thinks, but in how it thinks." - Christopher Hitchens


[ Parent ]
But I confess... (4.00 / 1)
"9. Don't buy anything processed without reading the ingredient label. (Usually this one equates to "Don't buy anything processed" because once I read the label, I tend to put it back on the shelf.)"

How right you are...except that I just bought some Cool Whip Light an hour ago. I don't want to read the ingredient label because.....the stuff just tastes so good on pumpkin or apple pie, or on rhubarb crisp.  

I confess, I confess, my taste buds have been so badly subverted.  Oh woe is me, 500 lashes with a wet noodle (homemade).....


my worst food crime= (4.00 / 1)
i love velveeta.  I know it's not food.  I think it's some sort of plastic, but I love it, melted, mixed with spicy salsa and served with chips.  

my pantry is a garden of foods that would make epicureans swoon.  and hidden way, way in the back of the cheese drawer, under pounds of local goat cheese, italian prosciutto, cotswald cheddar, peppered salami, marinated artichoke hearts, and dozen types of olives is a half-eaten box of velveeta from a year ago that's probably still good.  

food crimes.  we all have one. :)


[ Parent ]
my worst food crime? (0.00 / 0)
eating dog.

"I can understand someone from Iowa promoting corn and soy, but we are not feeding the world, we are feeding animals and soft drink companies." - Jim Goodman

[ Parent ]
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